Unilever 2010 Annual Report Download - page 11

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Report of the Directors About Unilever
8 Unilever Annual Report and Accounts 2010
Our footprint
Unilever’s products are sold in over 180 countries and used
by 2billion consumers every day. Our impressive presence
in emerging markets, together with a brand portfolio that is
becomingprogressively stronger, tells us thatwe have the right
footprint for growth.
We compete in 11 categories and have
global leadership inseven. More than
75% of our business is in a leadership
ornumber two position.
We are continually strengthening our
portfolio. We do this by expanding
existing categories into new geographies
orby making ‘bolt on’ acquisitions that
helpto build our presence, either in
morecountries or at a wider range
ofprice points.
With more than half our business in
fast-growing emerging markets we are well
positioned for future growth. Asia Africa
CEE isnow our largest region and the
fastest growing. We are also experiencing
good growth in Latin America.
In many of these markets we have a reach
and scale that are a source of significant
competitive advantage. Whether it be
favelas in Brazil or villages in rural India,
our depth of distribution is impressive.
Indeveloped markets, our supply chain
ensures we give high quality service
toourmodern trade customers in places
likethe US and Western Europe. All numbers are at 31 December 2010.
Asia Africa CEE
Underlying volume growth
10.2%
Turnover
€17.7bn
The Americas
Underlying volume growth
4.8%
Turnover
€14.6bn
Western Europe
Underlying volume growth
1.4%
Turnover
€12.0bn
Our regions
Market value growthAccelerate emerging markets
Our markets
Share of revenue from
5
eme
3
rging
%
markets
and growing
Our growth is increasingly led by emerging
markets. We already have just over half our
turnover in these markets, and with their
strong economic momentum we expect them
to become even more significant over time.
Our strong performance in 2010 came in the context of a continuing tough
economic environment.
• Western Europe and North America remained soft, with markets flat
at best. We do not anticipate significant improvements in the near future.
• Emerging markets were in a much healthier state, particularly in the early
part of 2010. Although the latter part of the year saw a modest slowdown
the momentum remains strong and we expect this to continue through 2011.