Ubisoft 2002 Annual Report Download - page 9

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1989/90
First steps into
the international
market
Marketing subsidiaries opened in key world
markets (United Kingdom, Germany and the
United States)
1991
Entered console
market
Products marketed for Nintendo® and Sega®
entertainment systems – the main consoles
at the time
1999/2000
External growth
Acquired studios in North America: Red Storm
Entertainment, creator of the prestigious
Tom Clancy’s Rainbow Six® brand,
and Sinister Games
January 2000: transferred shares of Ubisoft
Entertainment S.A. to the First Monthly
Settlement Market of the Paris Stock Exchange
Marketing organized into two geographic centers:
EMEA (Europe, Middle East and Asia)
and North America
2001
Pursued acquisitions
and online games
strategy
Acquired Blue Byte Software (Germany),
creator of titles such as The Settlers Series®
and The Battle Isle Series™
Acquired Game Studio, the game division
of The Learning Company (United States).
This opened the door to exclusive publishing
rights for more than 80 titles,including
Prince of Persia®,Chessmaster® and Myst®
ubi.com launched
2003
9
ANNUAL
REPORT
2002/2003
A strategy marked
by success
Products and in-house brands enjoy international
renown.A number of products are top sellers:
Tom Clancy’s Splinter Cell™ Xbox™ and
Playstation®2 ranked #1 in sales* since their
launches in the United States and Europe,Tom
Clancy’s Ghost Recon™ Xbox™ ranked #2 in sales*
in the United States**,Rayman® 3 Hoodlum
Havoc Playstation®2 and Game Boy® Advance
ranked #1 in sales* in Germany and France
Launched the online game Shadowbane™
Distribution subsidiaries opened in South Korea
and Finland
Presence in 21 countries,distribution
in 55 countries and 12 development studios
*Source:NPD, Gfk,Chart Track, Media control
**During the first five months of 2003
2002/03: a record year
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