US Bank 2009 Annual Report Download - page 17
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Please find page 17 of the 2009 US Bank annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.U.S. BANCORP 15
Increased U.S. Bank’s share of wallet as we
launched Platinum, Gold and Silver account
packages for consumers and small businesses.
The packages make account opening easier and
faster for our customers, and response has been
very positive; approximately 47 percent of all new
account openings are package accounts.
Accelerated growth in Mortgage Banking, achieving
national prominence as U.S. Bank ended 2009 as
the sixth-largest mortgage lender in the nation.
Attained record customer retention levels as we
successfully converted branches acquired from
Downey Savings, PFF Bank and Trust, First Bank
of Idaho, Zion’s Bank, and BB&T/Colonial to
U.S. Bank branches.
To meet customer demand and needs, launched
new investment and advisory services to affl uent
customer segments in our branches in partnership
with Wealth Management.
Consumer Banking
Wealth Management
& Securities Services
Provides a full range of fi nancial services
via more than 3,000 branch offi ces, by phone
and Internet to millions of consumers, small
businesses and affl uent clients.
Serving individual, business, institutional and
municipal clients with a full range of services
that help build, manage and protect wealth. Also
provides quality trust, fund and custody services.
Completed strategic acquisitions in Corporate
Trust and Fund Services, complementing existing
U.S. Bank trust and fund business and strengthening
our competitive position in these areas.
Created The Private Client Reserve for our high net
worth clients, part of a comprehensive strategy to
better serve customer segments with differing levels
of investment and private banking needs. The Private
Client Reserve offers enhanced service through
dedicated teams of experts. This segmentation strategy
creates opportunities with current and prospective
clients to become their primary fi nancial advisor.
10%
44%
2009 Revenue 2009 Revenue