US Bank 2009 Annual Report Download - page 12
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Please find page 12 of the 2009 US Bank annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.10 U.S. BANCORP
Quality
Strength
Leadership
U.S. Bancorp has adhered to conservative and traditional
banking principles and products through the years and
throughout the recent fi nancial crisis. We’ve focused on
what’s fundamental to our future — and to the future of our
customers, shareholders and employees. A large part of
what’s fundamental is to embrace what we understand,
avoid what doesn’t feel right for our customers, and keep it
as simple as possible in a complex, technological world.
Our four major lines of business serve a wide range of
customers while maintaining our low-risk profi le. We will
continue to grow our bank through the organic growth
of our established lines of business — Payments, Consumer
Banking, Wholesale Banking and Wealth Management.
We manage the bank for solid, long-term growth, and we
do not aspire to focus on the more complicated businesses
such as investment banking, brokerage or insurance.
Where fundamental meets the future
At the same time, we are at the forefront of innovation
to make banking faster, easier or more convenient for our
customers. We are also developing service delivery that
is more cost effective and reliable.
For some customers, speed and ease of payment
transactions are of paramount importance. Through our
ongoing relationship with Visa, we have piloted several
of the industry’s most exciting new payment technologies
including payWave, MicroTag and other contactless
payment innovations.
The Dynamic Dozen is a group of 12 twenty-something
U.S. Bank employees who serve as a sounding board for new
initiatives to help ensure that these programs will be effective
from this key demographic perspective. Members serve for
a one-year term and are selected by the Vice Chair in each
of our lines of business. Shown here are 11 of the inaugural
2009 class.
Combining Straightforward
Banking and Innovation
A rock solid foundation allows us to make improvements
and test innovations