US Bank 2008 Annual Report Download - page 13

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U.S. BANCORP 11
Supporting innovative ideas, U.S. Bancorp
Community Development Corporation,
in collaboration with other partners, will
nance the building of Oregon’s largest
solar electric system. This 870 kilowatt
system will save a Portland-area non-
profi t industrial complex approximately
$75,000 a year in energy costs.
Enormous capability
of payments Convenient, secure and
downright cool. A tiny
microchip makes it easy for
busy on-the-go U.S. Bank
customers to pay for
purchases with Visa payWave
debit cards or the tiny
payWave Micro Tag. And a
U.S. Bank online banking
customer’s cell phone can
be a payment “wave”
device as well.
Banking on the go
U.S. Bank has partnered with Visa
to make paying for goods and
services about as easy as it comes.
New debit cards with the payWave
feature let customers make a
purchase by simply holding their
card near a card reader at checkout.
No cashier, no swiping. Taking it
one step further, we also are testing
payWave Stickers, another
innovation in contactless payment
devices. The customer can just wave
a sticker adhered to their mobile
phone instead of using a card. And
the ultimate — we are also piloting
the Visa Micro Tag, the smallest
VisapayWave-enabled device
currently available. The U.S. Bank
Visa Micro Tag easily attaches to
a key ring and allows Micro Tag
holders to simply wave and pay.
As our innovation process and
culture matures, you can expect to
hear about more new ideas, more
partnerships and more revenue.
When we looked for a payments
partner, we looked for speed,
accuracy, guidance, capacity
and a very conspicuous attitude that
we would always be their favorite,
best customer. That’s what we found
in U.S. Bancorp Payments Services.