US Bank 2008 Annual Report Download - page 11

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Great convenience
and service
Small business owners look to their bank to be a full fi nancial partner. In addition to the
new value-added Small Business Packages we introduced in 2008, we also offer a wide
variety of Small Business Administration (SBA) loan and fi nancing options, including SBA
Patriot Express for veteran and military personnel and SBA Real Estate Loans. By building
deeper relationships with small business owners, we can assure they have the products
and services best suited to their growth goals.
In September, we debuted a long-
term formal Wholesale Banking
Relationship Review program in
80 U.S. Bank markets across the
country. Initiated by Relationship
Managers working with a
cross-functional team, customers in
Commercial Banking, Corporate
Banking, Community Banking and
Commercial Real Estate are
participating in the program with
Wealth Management and Payment
Services as critical partners in
the process.
Relationship reviews bring results
In our eight-market pilot program
early in 2008, we identified
opportunities for more than
$15 million in additional revenue
from existing customer relationships.
To date, more than 2,100 customer
meetings have been conducted and
opportunities have been identifi ed
to increase business totaling almost
$139 million in incremental annual
revenue potential.
U.S. Bank helped us choose the
accounts that would be the best
value for us and our growing family.
With our U.S. Bank Five Star Gold
Banking package, we also got
preferred rates, discounts on
other services and no monthly
service fee. As our family grows,
we think our partnership with
U.S. Bank will, too.”
“
U.S. BANCORP 9