US Bank 2008 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2008 US Bank annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 132

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132

10 U.S. BANCORP
Innovating
We have created a climate that nurtures ideas throughout the corporation
and streamlines their evaluation and implementation.
At U.S. Bank, a new climate of
revenue-generating innovation and
accelerated product development has
been created through an exclusive
process developed by our Enterprise
Revenue Offi ce. The process drives
innovation from a wide range of
sources. This approach results in an
array of corporate-wide initiatives
with centralized oversight, as well
as market- and customer-driven
ideas from the fi eld. New ideas with
potential are assessed on a fast track.
They move through fi lters of market
research fi ndings, technological
capability, line-of-business ownership
and pilot programs or test marketing.
This new focus on innovation
overlays our historical emphasis on
basic traditional banking.
Banking industry leads innovation
Home equity loans and money
market accounts in the 80s… free
checking, check cards and Internet
bill paying in the 90s… gift cards
and electronic payment devices
since the year 2000. The banking
industry has quietly led the world
in new products, delivery systems
and payment methods. We build
on that legacy.
The following are a few examples
of new products, packages and
services we are testing or have
launched. Every one is designed
to bring value-added benefi ts to
our customers and to generate
revenue for U.S. Bancorp.
To meet different fi nancial needs,
our new Silver, Gold and Platinum
Consumer Banking Packages offer
consumers the convenience of
combining accounts, while saving
them time and offering the
opportunity to save money as well.
Every Five Star Package includes
a U.S. Bank Five Star Checking
Account and the customer’s choice
of a U.S. Bank Five Star Money
Market Savings and/or U.S. Bank
Visa® Platinum Credit Card.
Additional services provide additional
benefi ts. We have also introduced
Silver, Gold and Platinum Checking
Account packages to businesses.
These provide the convenience of
consolidating accounts, while saving
the business owner time and money.
Customer access to account
information will be even more
convenient with new U.S. Bank
Mobile Banking features. Mobile
banking is available for all U.S. Bank
Internet banking customers.
U.S. Bank Mobile Banking allows
customers to securely and safely
check account balances, view
transaction history, transfer money
between accounts and locate
U.S. Bank branch and ATM locations
from their mobile phones.
Accurate, timely online payments for
businesses combined with integrated
trade fi nancing are just the beginning
when calculating value for U.S. Bank
PowerTrack clients. Global PowerTrack
Payables solutions enable clients to
increase control, accurately track expenses,
improve working capital — and virtually
eliminate paper invoices as well. Clients
eliminated more than 175 million paper
invoices from the payment cycle in 2008
for general payables, freight, utilities,
and global trade payments. PowerTrack
Utility Payment clients take innovation
one step further using robust data
collection and reporting tools to monitor
energy usage for the companies, facilitating
carbon footprint reporting for both
fi nancial and environmental savings.
Innovation
with Financial and
Environmental Impact