US Bank 2006 Annual Report Download - page 17

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U.S. BANCORP 15
November 2006
U.S. Bank celebrates one-year anniversary
offering MoneyGram global funds transfer
at all branches.
November 2006
U.S. Bancorp to double branch presence
in Montana with agreement to acquire
United Financial Corp., parent of
Heritage Bank.
November 2006
U.S.Bank opens 500th in-store branch.
April 2006
Longer branch hours, extra staff and
special amenities mark “power banking”
introduction in St. Louis.
September 2006
U.S.Bank completes purchase of
Vail Banks, Inc., bringing branch total
in Colorado to 135.
FORTIFYING POSITIONS
OF STRENGTH
U.S. Bank inaugurated its “power bank”
sales and customer service initiative in the
St. Louis market in 2006 with plans to roll
it out to other key markets over the next
several years. The initiative is designed to
solidify our leadership position in markets
where U.S. Bank is dominant, protecting
market share. Key elements of the initiative
are more aggressive marketing, extended
branch hours, heavier branch staffing, and
customer amenities, including children’s
entertainment areas, coin counters and more.
We have seen good results from the
St. Louis launch, and we anticipate the
same increased traffic, account opening
and elevated customer satisfaction scores
in the other targeted markets as well.
It’s another way we are investing in our
Consumer Banking business and enhancing
the customer experience at U.S. Bank.