Twenty-First Century Fox 2003 Annual Report Download - page 34

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The News Corporation Limited 32
SmartSource Magazine, the most widely circulated
newspaper insert in the U.S., improved its market share
during the year from 50 to 55 percent
market-leading
MAGAZINES AND INSERTS
The consumer promotion media, the magazines and the digital television
technology of News Corporation make the Group a vital source of infor-
mation for shoppers, readers and viewers across the world.
In fiscal 2003, the valuable businesses in News Corporation’s
magazines and inserts segment continued to grow. News America
Marketing, the Group’s consumer promotion division, expanded its servic-
es and substantially improved its market share on the success of its
unique SmartSource marketing products. News Corporation’s political
magazine in Washington DC, The Weekly Standard,continued to
increase its editorial prominence and is now recognized as a leading
voice in the national political conversation. TV Guide was once again
the most-read weekly magazine in the country, and Gemstar-TV Guide
International, 43 percent-owned by News Corporation, regained
operational momentum following its transition to new leadership
in October 2002. And in Australia, donna hay and InsideOut both
increased their circulations considerably by providing fresh takes
on cooking and home design.
News Corporation will continue to provide consumers with the
savings they deserve, the magazines they desire and the television
technologies they demand.