Twenty-First Century Fox 2003 Annual Report Download - page 19

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17The News Corporation Limited
An innovative provider of high-quality television around the world,
News Corporation has created groundbreaking platforms and award-
winning original programming.
In fiscal 2003, the Group bolstered its leadership in television
with dramatic gains in the U.S. and strong growth in Asia. During the
most successful year in the history of the FOX Broadcasting Company,
FOX achieved the greatest ratings improvement of any major American
network while airing several of the season’s most celebrated programs.
For the first time ever, FOX won both the crucial February and May
sweeps, surpassing all other networks in the heightened competitions
that determine advertising rates. This explosive progress boosted ad
revenues across the FOX stations of the television stations group, where
the Group has developed duopolies in the most competitive U.S.
FOX’s smash hit
American Idol drew more
than 38 million viewers
to its finale and was voted
program of the year
by the Television Critics
Association
markets. And in Asia, STAR – in its first full year of operating profitability
– substantially improved its operating income as the platform continued
to increase its viewers and to expand a variety of services ranging from
radio to television to interactive digital cable TV.
Whether delivering classic Bollywood
films to viewers in India or providing local
news, sports and weather to towns and
cities across the U.S., News Corporation
is an unparalleled supplier of top-quality
television to one community at a time.