Twenty-First Century Fox 2003 Annual Report Download - page 33

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31The News Corporation Limited
➤Responding to a price war initiated by its closest competitor, The Sun increased its market share
in the U.K. – and in September 2002 recorded its highest monthly sales since 1999
➤Despite heightened competition, News of the World maintained its market share and continued
to reign as the U.K.’s best-selling Sunday paper
➤In the U.S., the phenomenal circulation gains at the New York Post continued with its fifth consecutive
six-month period of growth exceeding 10 percent