Toshiba 2012 Annual Report Download - page 39

Toshiba Consumer Electronics Holdings Corporation
oversees the overall management of the home appliances
business, covering lifestyle consumer electronics, lighting
 xtures and air-conditioning.
In lifestyle consumer electronics we provide products
and services that consistently utilize cutting-edge
technology. Through the development of environmentally
conscious products we aim to support comfortable and
ecology-conscious lifestyles.
In future, we will continue to enhance home energy
management systems in the smart community business,
working in cooperation with other Toshiba Group
companies.
White Goods business
In Japan, in the  rst half of FY2011 following the Great East
Japan Earthquake, we saw a strong performance in white
goods, such as large capacity refrigerators, washing
machines and home air-conditioners, underpinned by our
ability to capture recovery demand for low energy and
electricity saving goods. Later in the year, in October, the
flooding in Thailand forced us to temporarily suspend
operations and to delay the release of some new products,
refrigerators, washing machines and small-type air
conditioners among them. However, since January 2012
production has gradually resumed.
In overseas markets we have been proactively
working to expand business, especially in emerging
markets. We have begun construction of a production
facility for washing machines in Indonesia, where demand
is expected to grow in the coming years. While serving
Indonesia, the largest washing machine market in
Southeast Asia, the new plant will also be utilized as a
global production base that will supply products to the rest
of Southeast Asia, the Middle and Near East and Japan.
Toshiba Consumer Electronics
Holdings Corporation
Lighting Systems business
In the general lighting business we are expanding our
line-up of energy-saving and, highly e cient LED lighting.
In October 2011 we launched a “multi-color LED ceiling
light” that delivers 3,250 colors with  ve-color LEDs.
Both in Japan and overseas, we have been actively
promoting the standardization that is required to maintain
and improve product quality and safety. We have also been
concentrating on improving our cost competitiveness and
enhancing our products for emerging markets and the
United States, as we seek to expand our business to the
global level.
In LED lighting, alongside establishing the Toshiba
brand in the market, we contribute to create the “lighting
culture” of tomorrow by providing “smart” lighting that is
environmentally conscious and energy-saving, while
o ering long life, convenience and a sense of comfort.
Air-conditioning business
We provide environmentally conscious air-conditioners
and hot water supply systems that ensure high efficiency
and comfort, taking advantage of heat pump technology
as our backbone.
As the need for low energy and energy saving
products has risen in Japan, we have turned our focus to
energy efficient equipment such as the “Custom” air
conditioner for stores and o ces and the “Universal Smart
X,” a heat source system, both of which we offer in the
domestic market.
Looking to the future, we aim to further expand our
overseas business. We have strengthened our bases in
Thailand and China in our e orts to respond to demand for
commercial air conditioning from emerging markets where
we expect to see continued growth. We will accelerate the
expansion of our global
business as a “heat pump
solution company.”
The “Zaboon” Series, drum-type washing
machine with heat pump to realize high
energy-saving bene ts
“Straight tube shaped LED base
lighting” is installed in the retail
spaces on the 3rd to 7th  oor of
the Tokyu Hands DIY department
store in Shinjuku, Tokyo
The easy to use voice operated
air-conditioner “VOiCE” NDR Series
Winner of the Energy Conservation Grand Prize
The “Universal Smart X,” an air-cooled heat pump heat source system
Business Review / Home Appliances Segment
37
TOSHIBA Annual Report 2012