Toshiba 2012 Annual Report Download - page 24

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We target a sales CAGR of 20% in emerging economies from FY2011 to FY2014. Higher than market growth, this  gure
will boost net sales in emerging economies from 24% of all sales today to 33% in FY2014.
The “local production for local consumption” schemes we are constructing in the Digital Products and Home
Appliances segments utilize intra regional FTAs and adapt speci cations that  t local needs in each region. In the Social
Infrastructure segment, strengthening cost competitiveness and responsiveness to foreign currency fluctuations, in
parallel with upgrading production facilities and sales outlets, will help us to win even more contracts.
In February 2012, in cooperation with local partners, we completed low CO2, high
efficiency super critical turbine generator manufacturing facility in Chennai, Tamil
Nadu State. By FY2015, production capacity will reach the equivalent of 6 gigawatts
(8 to 10 units a year).
Rapid demand growth has tightened equipment supply and demand in India,
and super critical thermal turbine generators are expected to account for over 60%
of the planned capacity increase from FY2007 and FY2016. Toshiba will draw on
advanced technologies to expand business in this area.
We have already won contracts for  ve units (as of May 2012), including steam
turbines for the Kudgi Super Critical Thermal Power Project, in Karnataka State.
Establishing production and sales facilities
Major achievements in FY2011
Completion of production facility in India for large-scale steam turbine generators for thermal power plants
Promoting the TV business in emerging economies
2
1
Expanding business in emerging economies
We are expanding the TV business in
rapidly growing emerging economies and
establishing production, sales and R&D
bases.
Production Operation started at a JV in Egypt and started in India (June)
Operation strengthened in Indonesia (November)
Sales A sales company established in Philippines (April)
R&D R&D centers established in India (June), Indonesia and Vietnam
(October)
As we establish production facilities and sales sites, we continue to release products that meet local needs in each
region and to develop strategic advertisement campaigns. By March 2012, the “Power TV series” that was launched in
November 2010 had recorded total sales of 3.2 million units.
Special Feature: Proactive Management to Make Toshiba an Even Stronger Global Contender
22 TOSHIBA Annual Report 2012