TomTom 2007 Annual Report Download - page 29

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TOMTOM ANNUAL REPORT 2007
PRODUCTS AND TECHNOLOGY
CORE IN-HOUSE EXPERTISE, FOCUSED ON INNOVATION
The depth and breadth of expertise in navigation
technology that TomTom has gained over the last
15 years gives us a genuine competitive edge,
consistently positioning our products and services
as ‘best in market’ and winning plaudits from
technology and consumer publications alike.
At TomTom we have always developed all our core
technologies in-house, from the ground up.
Ownership and control of electronics, firmware,
mapping and navigation algorithms, user interfaces,
connectivity, and real-time services allowus to
deliver a seamless and integrated user experience.
Technological innovation is at the core of everything
TomTom does. Our commitment to deliver the most
innovative and user-friendly navigation solutions is
an essential element of our market and technology
leadership position, and gives us access to new
markets. TomTom protects its innovations with
patents in the major countries where it trades.
In 2007 we filed our 500th patent application; in
addition we have 150 granted patents worldwide.
TomTom’s products are designed for the needs of
the end-user.We work with industrial designers to
deliver aestheticallypleasing products, whileour
mechanical and electronics designers work to strict
cost and quality standards to ensure our products
remain leadersin their class. The Company’s User
Experience Group then specifies and validates the
end-user’s response toall our products.
NEW PRODUCTS
In 2007, we renewed our total PND product range
as well as introducing some additional products.
TomTom ONE XL
The TomTom ONE XL range – with a large 4.3”
high-quality touchscreen, sleek new design and
optional continental map version – was launched
in 2007 to offer the consumer additional product
options between the entry level TomTom ONE and
premium TomTom GO ranges. Later in the year
we launched the TomTom ONE XL HD Traffic,
which introduced our exciting new High Definition
Traffic service.
New GO range
The second half of 2007 saw the launch of the 2007
range of models in our premium TomTom GO
range. The new GO range comes in three models:
The GO 520 with pre-installed country/region map,
the GO 720 with pre-installed continental map, and
the GO 920 T with complete maps of Europe, the
USA and Canada preinstalled on the 4GB internal
memory. The GO 920 T also carries our new
Enhanced Positioning Technology that gives
continuous navigation even in built-up areas
and tunnels.
TomTom enjoys an equally strong reputation for
more entertainment-focused innovation, and the
newGO range heralded the launch of various smart
&fun extras, including the industry’s first PND with
speech-recognition capability, the option to record
your own navigation instructions, and a built-in FM
Transmitter.
TomTom ONE, RIDER and NAVIGATOR 6
In summer 2007, weintroduced the TomTom ONE
3rd EDITION, the latest version of the world’s
bestselling PND, an entry-level product range for
drivers who want a device that is easy-to-use and
affordable, but still carries the latest maps and
technology.
We also unveiled a new version of TomTom RIDER,
our award-winning navigation solution for two
wheels, with its waterproof casing and
groundbreaking touchscreen specially developed
for use with biker gloves. Innovations for the 2007
version of the RIDER saw us enter two important
new partnerships with companies with worldwide
reputations in the biking industry: First, with
helmet-makersCardo, with a newCardo scala-
rider™ Bluetooth® headset for in-helmet spoken
instructions, and secondly, with bike mount experts
RAM, with a newRAM® mount that fits virtually
any motorbike, and carries RAM’s unequalled
reputation for withstanding the toughest conditions
bikers can encounter.
The introduction of the TomTom NAVIGATOR 6 – the
latest version of our solution for people who want
anavigation system integrated into their PDA or
smartphone – also saw new innovations, such as
direct navigation to contacts stored in the device’s
address book.