TomTom 2007 Annual Report Download - page 14

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OUR ROUTE TO THE FUTURE
08
To equip every vehicle with a TomTom
product or service because this improves
peoples’ daily lives. To lead the satellite
navigation market with products and
services that enhance the navigation
experience of everyone who uses them.
OUR VISION
>
To provide the best navigation
experience and to make this
accessible to everyone. TomTom
solutions are designed to be
easy-to-use, innovative,
safe and good value, while
offering a seamless integration
of services, and real-time and static
content and technology.
OUR MISSION
>
TomTom strives to lead the navigation industry in terms of innovation and the quality
of our products and services. We aim to take navigation to the next level by means of
radical advances in three keyareas:
These three pillars will together transform satellite navigation from a ‘don’t-get-lost
solution’ into a true travel companion that gets you from A to B safer, faster, cheaper
and better informed. We believe this new generation of satellite navigation solutions will
OUR STRATEGY
THE BEST PRODUCTS AND SERVICES
>
>>
>
Better Maps
with instant map corrections and
access to the verified corrections
of other users, via our unique new
TomTom Map Share™ technology;
Better Routes
with improved routing
via user-generated
information, facilitated
by our user-portal,
TomTom HOME;
Better Traffic Information
with high quality, real-time traffic
updates delivered via our unique,
high quality TomTom HD Traffic™
information service.
STRATEGY