Sunbeam 2007 Annual Report Download - page 14

Seal-a-Meal®, Sunbeam®and VillaWare®brand names. Personal care and grooming products are sold under the
Health o meter®, Oster®and Sunbeam®brand names. The Company’s portable air cleaning products are sold
under the Bionaire®brand name, and its fans and heaters are sold under the Holmes®and Patton®brand names.
In the Branded Consumables segment, the Company manufactures or sources, markets and distributes a
broad line of branded consumer products, many of which are affordable, consumable and fundamental household
staples including arts and crafts paint brushes, children’s card games, clothespins, collectible tins, firelogs and
firestarters, home safety equipment, home canning jars, jar closures, kitchen matches, other craft items, plastic
cutlery, playing cards and accessories, rope, cord and twine, storage and workshop accessories, toothpicks and
other accessories. This segment markets our products under the Aviator®, Ball®, Bee®, Bernardin®, Bicycle®,
BRK®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, KEM®, Kerr®, Lehigh®, Leslie-Locke®,
Loew-Cornell®and Pine Mountain®brand names, among others.
In addition to the three primary business segments described above, our Process Solutions segment consists
primarily of our plastic business, which manufactures, markets and distributes a wide variety of plastic products,
including jar closures, contact lens packaging, monofilament, plastic cutlery, refrigerator door liners, medical
disposables and rigid packaging, and our zinc strip business, which is the largest producer of zinc strip and
fabricated zinc products in North America, manufacturing a broad array of original equipment manufacturer
(“OEM”) such as coinage blanks for the U.S. Mint, Royal Canadian Mint and international markets. Our
monofilament business, which produces nylon and polyester monofilament line used in various products,
including woven mats used by paper producers and weed trimmer cutting line, as well as fiberglass radio
antennas for marine, citizen band and military applications, is also reported within this Process Solutions
segment.
Competitive Strengths
We believe that the following competitive strengths serve as a foundation for our business strategy:
Market Leadership Positions. In North America, we are a leader in several categories including alpine skis
and bindings, snowboarding and snowshoeing baseballs, bats, softballs and gloves, camping gear, cordage,
firelogs and firestarters, soft baits, rods, reels, and combos, home canning, home vacuum packaging, matches and
toothpicks, personal flotation devices, playing cards, boxed plastic cutlery, selected small kitchen appliances,
warming blankets and a number of other branded consumer products. We believe that the specialized nature of
our niche categories, and our leading market shares therein, provide us with competitive advantages in terms of
demand from consumers and enhanced brand awareness. We believe our market leadership positions contribute
to our ability to attract new customers and enter new distribution channels.
We believe our Ball®brand is synonymous with home canning. We are either the named category manager,
sole supplier or one of a very limited number of external vendors to the dominant retailers in both the firelogs
and firestarters, and rope, cord and twine product lines. In the playing card industry, our Branded Consumables
segment is the leading provider of playing cards under the Bee®, Bicycle®and Hoyle®brands. We created the
home vacuum packaging category at most of our retailers and continue to lead the category by providing
innovation and marketing tools to promote the FoodSaver®brand and home vacuum packaging to consumers. As
a leading provider of small kitchen appliances, we work directly with retailers, often as the category manager, to
identify and support consumers’ needs. Our Mr. Coffee®, Crock-Pot®, Oster®and Sunbeam®brands hold
leading or significant positions in a number of small kitchen appliance categories, including vacuum sealers,
automatic drip coffeemakers, blenders, toaster ovens, slow cookers, skillets, stand and hand mixers. Our
Coleman®and Campingaz®brands are widely recognized domestically, in Europe and in the Pacific Rim, and
we are a leader in a number of camping and outdoor equipment product categories, including tents, lanterns and
stoves. Our Ugly Stik®models have been the best selling fishing rods in the U.S. for over 20 years. Penn®is a
leading product line and brand that is principally focused on salt water fishing reels, as well as salt water fishing
rods and combos. Through our Stearns®, Sospenders®, Nevin®and Helium®brands, we are a leading provider of
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