Sunbeam 2007 Annual Report Download - page 113

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17. Segment Information
The Company reports four business segments: Outdoor Solutions, Consumer Solutions, Branded
Consumables and Process Solutions. The Company’s sales are principally within the United States. The
Company’s international operations are mainly based in Canada, China, Europe, Japan and Latin America.
In the Outdoor Solutions segment, the Company manufactures or sources, markets and distributes consumer
active lifestyle products worldwide for use outside the home or away from the home under well-known brand names.
The Company sells products for camping, backpacking, tailgating, outdoor cooking and other outdoor active lifestyle
activities under the Campingaz®and Coleman®brand names. The Company sells personal flotation devices, water
sports products and all-terrain vehicle equipment under brand names such as Stearns®, Sevylor®, Sospenders®,
Hodgman®, and Mad Dog Gear®. The Company sells fishing equipment, under brand names such as Abu Garcia®,All
Star®, Berkley®, Fenwick®, Gulp!®,JRC
™, Mitchell®, Penn®, Pflueger®, Sevenstrand®, Shakespeare®, Spiderwire®,
Stren®, Trilene®,UglyStik
®and Xtools®. Baseball, softball, football, basketball and lacrosse products are sold
under brand names such as deBeer®, Gait by deBeer®, Miken®, Rawlings®and Worth®. Alpine and nordic skiing,
snowboarding, snowshoeing and in-line skating products are sold under brand names such as Atlas™,K2
®,Line
®,
Little Bear®, Madshus®, Marker®, Morrow®,Ride
®, Tubbs®, Völkl®and 5150 Snowboards®. The Company also
sells high performance technical outdoor apparel and equipment under brand names such as Adio®,ExOfficio
®,
Marmot®and Planet Earth®.
In the Consumer Solutions segment, the Company manufactures or sources, markets and distributes and
licenses rights to an array of innovative consumer products that are designed to improve consumers’ lives by
enhancing sleep, health, personal care, cooking and other daily necessities with leading products such as
coffeemakers, bedding, home vacuum packaging machines, heating pads, slow cookers, air cleaning products, fans
and heaters and personal and animal grooming products, as well as related consumable products. The Company
sells kitchen products under the well-known Crock-Pot®, FoodSaver®, Mr. Coffee®, Oster®, Rival®, Seal-a-Meal®,
Sunbeam®and VillaWare®brand names. Personal care and grooming products are sold under the Health o meter®,
Oster®and Sunbeam®brand names. The Company’s portable air cleaning products are sold under the Bionaire®
brand name, and its fans and heaters are sold under the Holmes®and Patton®brand names.
In the Branded Consumables segment, the Company manufactures or sources, markets and distributes a
broad line of branded consumer products, many of which are affordable, consumable and fundamental household
staples including arts and crafts paint brushes, children’s card games, clothespins, collectible tins, firelogs and
firestarters, home safety equipment, home canning jars, jar closures, kitchen matches, other craft items, plastic
cutlery, playing cards and accessories, rope, cord and twine, storage and workshop accessories, toothpicks and
other accessories. This segment markets our products under the Aviator®, Ball®, Bee®, Bernardin®, Bicycle®,
BRK®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, KEM®, Kerr®, Lehigh®, Leslie-Locke®,
Loew-Cornell®and Pine Mountain®brand names, among others.
The Process Solutions segment consists primarily of our plastic business, which manufactures, markets and
distributes a wide variety of plastic products, including jar closures, contact lens packaging, monofilament,
plastic cutlery, refrigerator door liners, medical disposables and rigid packaging, and our zinc strip business,
which is the largest producer of zinc strip and fabricated zinc products in North America, manufacturing a broad
array of original equipment manufacturer (“OEM”) such as coinage blanks for the U.S. Mint, Royal Canadian
Mint, and international markets. Our monofilament business, which produces nylon and polyester monofilament
line used in various products, including woven mats used by paper producers and weed trimmer cutting line, as
well as fiberglass radio antennas for marine, citizen band and military applications, is also reported within this
Process Solutions segment.
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