Sunbeam 2007 Annual Report Download - page 13

PART I
Item 1. Business
Overview
We are a leading provider of niche consumer products. Jarden’s three primary business segments, Outdoor
Solutions, Consumer Solutions and Branded Consumables, manufacture or source, market and distribute a
number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Adio®, Berkley®, Campingaz®,
Coleman®, Fenwick®, Gulp!®,JT
®,K2 ®, Marker®, Marmot®, Mitchell®, Penn®, Planet Earth®, Rawlings®,
Shakespeare®, Sevylor®, Stearns®, Stren®, Trilene®, Ugly Stik®and Völkl®;Consumer Solutions: Bionaire®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®,
Sunbeam®and VillaWare®, and Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®,
First Alert®, Forster®, Hoyle®, Java-Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell®and Pine Mountain®.
Our growth strategy is based on introducing new products, as well as on expanding existing product categories
which is supplemented through acquiring businesses with highly recognized brands, innovative products and
multi-channel distribution.
We have achieved leading market positions in a number of niche categories by selling branded products
through a variety of distribution channels, including club, department store, drug, grocery, mass merchant,
sporting goods and specialty retailers, as well as direct to consumers. By leveraging our strong brand portfolio,
category management expertise and superior customer service, we have established and continue to maintain
long-term relationships with leading retailers within these channels. For example, we have serviced Wal-Mart
and Home Depot since their openings in 1962 and 1978, respectively, and are currently category manager at
these and other retailers in certain categories. Moreover, several of our leading brands, such as Ball®jars,
Bicycle®playing cards, Coleman®lanterns, Diamond®kitchen matches, Rawlings®baseball gloves and
Shakespeare®fishing reels, have been in continuous use for over 100 years. We continue to strive to expand our
existing customer relationships and attract new customers by introducing new product line extensions and
entering new product categories.
We operate three primary business segments: Outdoor Solutions, Consumer Solutions and Branded
Consumables.
In the Outdoor Solutions segment, the Company manufactures or sources, markets and distributes consumer
active lifestyle products worldwide for use outside the home or away from the home under well-known brand
names. The Company sells products for camping, backpacking, tailgating, outdoor cooking and other outdoor
active lifestyle activities under the Campingaz®and Coleman®brand names. The Company sells personal
flotation devices, water sports products and all-terrain vehicle equipment under brand names such as Stearns®,
Sevylor®, Sospenders®, Hodgman®, and Mad Dog Gear®. The Company sells fishing equipment, under brand
names such as Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, JRC™, Mitchell®, Penn®, Pflueger®,
Sevenstrand®, Shakespeare®, Spiderwire®, Stren®, Trilene®, Ugly Stik®and Xtools®. Baseball, softball,
football, basketball and lacrosse products are sold under brand names such as deBeer®, Gait by deBeer®,
Miken®, Rawlings®and Worth®. Alpine and nordic skiing, snowboarding, snowshoeing and in-line skating
products are sold under brand names such as Atlas™,K2
®, Line®, Little Bear®, Madshus®, Marker®, Morrow®,
Ride®, Tubbs®, Völkl®and 5150 Snowboards®. The Company also sells high performance technical outdoor
apparel and equipment under brand names such as Adio®, Ex Officio®, Marmot®and Planet Earth®.
In the Consumer Solutions segment, the Company manufactures or sources, markets and distributes and
licenses rights to an array of innovative consumer products that are designed to improve consumers’ lives by
enhancing sleep, health, personal care, cooking and other daily necessities with leading products such as
coffeemakers, bedding, home vacuum packaging machines, heating pads, slow cookers, air cleaning products,
fans and heaters and personal and animal grooming products, as well as related consumable products. The
Company sells kitchen products under the well-known Crock-Pot®, FoodSaver®, Mr. Coffee®, Oster®, Rival®,
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