Sunbeam 2004 Annual Report Download - page 9

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Consumer Solutions–A leading global consumer products company built around
a dynamic portfolio of differentiated, world-class brands and winning people,
dedicated to delivering superior value and innovation to our consumers.
Highlights
•Pro forma annualized 2004 revenue of $1.2 billion; actual 2004 revenue of $222 million.
•Continue to lead the niche home vacuum packaging market by providing product innovation and promoting FoodSaver®
products directly to consumers.
•Launched more than 300 new products in 2004, increased our brand penetration through licensing and entered key new
product categories.
•Key marketing initiatives including celebrity partnerships and direct-to-consumer advertising enhanced brand awareness.
•Pro forma segment sales outside of the United States and Canada in 2004 would have been approximately 14% including the
AHI acquisition, compared to less than 3% on a historical basis.
•We are expanding our revenue from consumables such as FoodSaver®bags to include Oster®clipper blades, Mr. Coffee®
coffee filters and Sunbeam®humidifier filters.
Products and Brands
With the addition of the Sunbeam,
®Oster,
®Mr. Coffee,
®Health o meter,
®First Alert®and BRK®brands to our FoodSaver®
and VillaWare®brands, Consumer Solutions has solidified its position as a leading designer, manufacturer and marketer of
a diverse portfolio of consumer products. We have market-leading positions in a number of product categories, including toast-
ers, irons, blenders, drip coffee makers, stand mixers, warming blankets, home vacuum packaging machines, smoke alarms,
carbon monoxide alarms, hotel room amenities and professional animal care clippers and blades, among others.
Distribution
We sell our products through a diverse array of retailers and channels both domestically and throughout the world, with
particular strength in Latin America. Our commitment to servicing our customers and the end consumer has resulted in solid
relationships with mass merchants, warehouse clubs and specialty retailers.
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