Sunbeam 2004 Annual Report Download - page 11

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Outdoor Solutions–Quality products designed to maximize the enjoyment of outdoor
leisure experiences.
Highlights
•Acquired in January 2005; pro forma annualized 2004 revenue of $837 million.
•Coleman continued its role as an innovator in the industry by introducing more than 250 new products in 2004.
•We sustained our efforts to strengthen our brand recognition through our retail-sale licensing business. In April 2004, License!
Magazine listed Coleman®as the seventh largest trademark/brand licensor in the world and the 36th leading licensor overall.
•Truly a global company, Outdoor Solutions provides other Jarden portfolio companies channel and geographic expansion
opportunities, primarily in Europe and Japan.
•New executive management team and organization, led by Gary Kiedaisch as President and CEO, appointed by Jarden in
January 2005.
•Through its Continuous Improvement/Six Sigma programs, Coleman completed more than 75 cost savings projects during
2004 and certified 53 Green Belts and 35 Black Belts.
Products and Brands
Created as a result of our acquisition of American Household in 2005, Outdoor Solutions today consists entirely of The
Coleman Company, Inc. Since the invention of the Coleman®Arc Lamp in 1903, Coleman has been dedicated to providing
innovative products designed to maximize the enjoyment of outdoor leisure experiences. From camping to tailgating to emer-
gency products, through its Coleman®and Campingaz®brands, Outdoor Solutions is a leading global designer, manufacturer
and marketer of camp stoves, lanterns, sleeping bags, tents, camp fuels, coolers and other related outdoor-activity products.
Distribution
Our commitment to servicing our customers and the end consumer has resulted in strong brand recognition among campers.
In fact, the Coleman®brand is often viewed as synonymous with authentic camping and other active outdoor leisure experi-
ences. Our camping and outdoor products are distributed globally under the Coleman®and Campingaz®brands through mass
merchants, club stores, sporting goods stores and specialty camping stores.
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