Sunbeam 2004 Annual Report Download - page 10

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The Coleman Company, Inc., is a worldwide leader in the outdoor recreation and leisure industry, providing prod-
ucts for a wide array of markets, including family and extreme camping, backyard recreation, hiking and tailgating.
For more than 100 years, Coleman has maintained a highly recognized and respected brand, with a reputation for
providing value and quality.
Jarden’s acquisition of Coleman has created an environment to take the business back to its core roots of providing
innovative, high-quality products to the markets we serve. We plan to bring new vigor to our product development
and growth efforts to ensure our consumers enjoy the same authentic Coleman experience they enjoyed when the
business was run by the Coleman family. In addition to putting new product development on the fast track, we intend
to service our customers better and to drive margin improvement throughout the business.
I believe Coleman is poised for significant growth due to the power of the brand, the underlying commitment and
creativity of our employees and the increasing efficiency of our sourcing, whether through owned manufacturing or
third-party suppliers. Coleman provides a growth platform for Jarden’s Outdoor Solutions segment and offers cross-
selling opportunities for other Jarden businesses to penetrate new markets.
The opportunities are clear; Coleman has the brand and consumer acceptance to drive profitable growth. Our goal
in the coming years is to execute on our strategy, transforming this tremendous opportunity into a reality.
–Gary Kiedaisch, President and CEO, The Coleman Company, Inc.
Outdoor Solutions