Southwest Airlines 2015 Annual Report Download - page 46

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Stock Performance Graph
The following Performance Graph and related information shall not be deemed “soliciting material”
or “filed” with the Securities and Exchange Commission, nor shall such information be incorporated
by reference into any future filing under the Securities Act of 1933 or Securities Exchange Act of 1934.
The following graph compares the cumulative total shareholder return on the Company’s common
stock over the five-year period ended December 31, 2015, with the cumulative total return during such
period of the Standard and Poor’s 500 Stock Index and the NYSE ARCA Airline Index. The
comparison assumes $100 was invested on December 31, 2010, in the Company’s common stock and
in each of the foregoing indices and assumes reinvestment of dividends. The stock performance shown
on the graph below represents historical stock performance and is not necessarily indicative of future
stock price performance.
COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN AMONG SOUTHWEST AIRLINES
CO., S&P 500 INDEX, AND NYSE ARCA AIRLINE INDEX
12/31/10 12/31/11 12/31/12 12/31/13 12/31/1512/31/14
0
100
50
150
200
250
300
350
400
Southwest Airlines Co. S&P 500
Period Ending
Total Cumulative Return - Dollars
NYSE ARCA Airline
12/31/2010 12/31/2011 12/31/2012 12/31/2013 12/31/2014 12/31/2015
Southwest Airlines Co. $ 100 $ 66 $ 79 $ 147 $ 332 $ 340
S&P 500 $ 100 $ 102 $ 119 $ 156 $ 177 $ 180
NYSE ARCA Airline $ 100 $ 70 $ 96 $ 152 $ 227 $ 193
38