Southwest Airlines 2015 Annual Report Download - page 13

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subject to certain exceptions, all unused funds on the full itinerary will be forfeited, and the
remaining reservation will be canceled. The intent of the No Show policy is to promote
Customer behavior that will enable Southwest to re-sell the open seat prior to departure.
• “Anytime” fares are refundable and changeable, and funds may also be applied toward future
travel on Southwest. Anytime fares also include a higher frequent flyer point multiplier under
Southwest’s Rapid Rewards®frequent flyer program than do Wanna Get Away fares. The
Company’s frequent flyer program is discussed below under “Rapid Rewards Frequent Flyer
Program.”
• “Business Select” fares are refundable and changeable, and funds may be applied toward
future travel on Southwest. Business Select fares also include additional perks, when
available, such as priority boarding in the first 15 boarding positions within boarding group
“A,” a higher frequent flyer point multiplier than other Southwest fares (including twice as
many points per dollar spent as compared with Wanna Get Away fares), “Fly By®” priority
security and/or ticket counter access in participating airports, and one complimentary adult
beverage coupon for the day of travel (for Customers of legal drinking age).
Ancillary Services
The Company offers ancillary service offerings such as Southwest’s EarlyBird Check-In®and
transportation of pets and unaccompanied minors, in accordance with Southwest’s respective policies.
EarlyBird Check-In provides Customers with automatic check-in before general boarding positions
become available, improving Customers’ seat selection options (priority boarding privileges are
already a benefit of being an “A-List” tier member under the Company’s Rapid Rewards Frequent
Flyer Program). Southwest’s Pet Policy provides Customers an opportunity to bring a small cat or dog
into the aircraft cabin. Southwest also has an unaccompanied minor travel policy to address the
administrative costs and the extra care necessary to safely transport these Customers.
When available, Southwest also sells, at the gate, open priority boarding positions in the first
15 positions in its “A” boarding group.
Southwest offers inflight satellite-based WiFi service on all of its 737-700 and 737-800 aircraft,
representing over 80 percent of Southwest’s fleet. Southwest’s Customers with small portable
electronic devices are able to utilize the airline’s onboard WiFi from gate-to-gate when travelling on a
Southwest WiFi-enabled airplane. Southwest was the first carrier to offer gate-to-gate connectivity.
Southwest’s onboard entertainment options on WiFi-enabled aircraft for viewing on Customers’
personal wireless devices include free access to Southwest’s live and on-demand television product.
The television product currently consists of 19 live channels and up to 75 on-demand recorded
episodes from popular television series. Due to licensing restrictions, free live TV may not be available
onboard WiFi-enabled international flights. Southwest also provides movies-on-demand, and also
offers a Messaging-only option, including all WiFi-enabled stops and connections. The Messaging
service allows access to iMessage and pre-downloaded apps for Viber and WhatsApp. Customers do
not have to purchase WiFi to access television offerings, movies-on-demand, or the Messaging-only
service.
Rapid Rewards Frequent Flyer Program
Southwest’s Rapid Rewards frequent flyer program enables program members (“Members”) to earn
points for every dollar spent on Southwest fares. The amount of points earned under the program is
5