Southwest Airlines 2008 Annual Report Download - page 37

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Stock Performance Graph
The following Performance Graph and related information shall not be deemed “soliciting material” or
“filed” with the Securities and Exchange Commission, nor shall such information be incorporated by reference
into any future filing under the Securities Act of 1933 or Securities Exchange Act of 1934, each as amended,
except to the extent that Southwest specifically incorporates it by reference into such filing.
The following graph compares the cumulative total Shareholder return on Southwest’s common stock over
the five-year period ended December 31, 2008, with the cumulative total return during such period of the
Standard and Poor’s 500 Stock Index and the AMEX Airline Index. The comparison assumes $100 was invested
on December 31, 2003, in Southwest common stock and in each of the foregoing indices and assumes
reinvestment of dividends. The stock performance shown on the graph below represents historical stock
performance and is not necessarily indicative of future stock price performance.
COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
AMONG SOUTHWEST AIRLINES CO., S&P 500 INDEX,
AND AMEX AIRLINE INDEX
$0
$50
$100
$150
$200
12/31/03 12/31/04 12/31/05 12/31/06 12/31/07 12/31/08
Total Cumulative Return - Dollars
Southwest Airlines
S&P 500
AMEX Airline
12/31/03 12/31/04 12/31/05 12/31/06 12/31/07 12/31/08
Southwest Airlines Co. $100 $101 $102 $ 95 $ 76 $54
S&P 500 $100 $111 $116 $134 $142 $90
AMEX Airline $100 $ 98 $ 89 $ 95 $ 56 $40
18