Southwest Airlines 2005 Annual Report Download - page 9

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Ground Operations, and Fuel Management Employees work together to minimize fuel consumption, and we
purchase fuel at the lowest possible cost.
We have a history of serving close-in, conveniently located airports such as Baltimore/Washington, Chicago
Midway, Dallas Love Field, Ft. Lauderdale/Hollywood, Houston Hobby, Manchester, Providence, and Oakland.
However, we also have successful operations at larger airports such as Phoenix, Los Angeles, St. Louis, Pittsburgh,
and Philadelphia. In selecting airports, we look for well-managed, efficient airports with low landing fees and
terminal rents. We also prefer airports that allow us to sustain high productivity and reliable ontime performance.
All combined, the point-to-point route system; frequent flights; careful airport selection; single aircraft type;
high asset utilization; fuel conservation and hedging programs; and high Employee productivity produce a very
safe, efficient, and cost-effective operation with exceptional ontime performance.
Passionate Culture
Even though many carriers have attempted to imitate many aspects of Southwest, they cannot duplicate our
most important element of success—our People. Our People are our most valuable asset. It is their friendliness,
Customer caring, and relentless resourcefulness that have helped make Southwest one of the world’s most
successful airlines. Our People are passionate about everything they do, and they genuinely care about our
SOUTHWEST AIRLINES CO. ANN UAL REPORT 20058