Southwest Airlines 2005 Annual Report Download - page 10

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at m o s ph e re o f c o op e ra t io n , tr u s t, a n d Te a m Sp i r it .
We e n co u ra ge ou r Em pl oye e s to be c re a ti ve an d
SlamDunk One, a soaring tribute to the historic partnership
between the National Basketball Association (NBA) and its
Official Airline (SWA). Unveiled on November 3, 2005, this
was the first custom paint scheme to feature a Southwest
marketing partner since Shamu One in 1988. Inside, every
NBA team logo is featured on the overhead bins.
Cus to m e rs , t h e c omm u n it i e s we se r ve, a n d ou r
Co m p an y. A nd i t i s t h a t p a ss i o n t h at h as m ad e
Sou t hwe s t A ir l i n es o n e o f t he m o st re sp e c te d
bran d s in Am er i c a . Fo r t h e ni n th st ra ig h t ye a r,
Sou t hwe s t w as re co g n i ze d i n 2 0 0 5 by F O RT U N E
mag a z in e a s o n e o f A m er i c a’ s Mo s t Ad mi re d
Co m p an i e s . In ad d i ti o n , S o uth we st h a s b e e n
inc l u de d , fro m 20 0 0 to 2 00 5 , in B u s i n e s s Et h i c s
mag a z in e ’s l i s t o f 1 0 0 B e st Co r po ra te C it i ze n s f o r
ser v i ce to seven st a ke h ol d e r g ro u p s .
We d evo te a s ig n i f ic a n t a m o u nt o f t im e a nd
eff o rt to hi ri n g , t ra i ni n g , a n d re t a i ni n g o u r
inc re d i bl y t a l e nt e d E mp l oye es . A l t h ou g h we a re
low- co s t, we h ave p rov i de d exc el l e n t co m p en s a ti o n
pac k ag e s to o ur E m p loye e s . We al s o nu r t ur e a
rewa rd i n g wo r k e nv i ronm e n t, w hi c h f o ste r s a n
SOUTHWEST AIRLINES CO. ANN UAL REPORT 2005
“Simply put, Southwest is on top of the domestic aviation
world. It’s flush with cash and low on debt. It’s shielded
from record high jet fuel prices, and where it treads, other
airlines quiver.” –The Dallas Morning News
have F U N o n t h e j ob . A lt h o u gh we t a ke o ur
bus i n es s a n d o u r s af e ty re co rd ve r y s e r io u s ly, o u r
Emp l oye es ha ve b ec o me w el l - kn ow n f o r u si n g
the i r t ra d e ma r k hu mo r to e n s ur e t ha t o u r
Cus to m e rs ha ve a n e n joya b l e a n d m e m or ab l e
fli g h t ex p e rie n ce . O u r E mp l oye es u n d er s ta n d tha t
9