Southwest Airlines 2004 Annual Report Download - page 2

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1
Southwest Airlines Co. 2004 Annual Report
DING! Sound familiar? It is the signal
that Americans are now free to move
about the country. It is also perhaps the most
memorable sound and word in the airline
industry. When Southwest Airlines first began
flying back in 1971, our goal was to democratize
the skies. While other airlines were charging
a fistful of dollars to fly from Dallas, Texas,
to Houston and San Antonio, Southwest’s low
fare was a mere $15——less than bus fare!
Today, we continue to offer our Customers
legendary low fares, lots of daily flights,
and our genuine Southwest Spirit
from coast to coast. After 33-plus years,
our mission still has a familiar ring to it.