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DIRECTORS
COLLEEN C. BARRETT
President and Corporate Secretary,
Southwest Airlines Co., Dallas, Texas
LOUIS CALDERA
President, The University of New Mexico,
Albuquerque, New Mexico; Audit and
Nominating and Corporate Governance
Committees
C. WEBB CROCKETT
Attorney, Fennemore Craig,
Attorneys at Law, Phoenix, Arizona;
Compensation and Nominating and Corporate
Governance Committees
WILLIAM H. CUNNINGHAM, Ph.D.
James L. Bayless Professor of Marketing,
University of Texas School of Business;
Former Chancellor, The University of Texas
System, Austin, Texas; Audit (Chairman) and
Nominating and Corporate Governance
Committees
WILLIAM P. HOBBY
Chairman of the Board, Hobby
Communications, L.L.C.; Former Lieutenant
Governor of Texas; Houston, Texas; Audit,
Compensation (Chairman), and Nominating and
Corporate Governance Committees
TRAVIS C. JOHNSON
Attorney at Law, El Paso, Texas; Audit,
Executive, and Nominating and Corporate
Governance Committees
HERBERT D. KELLEHER
Chairman of the Board, Southwest Airlines Co.,
Dallas, Texas; Executive Committee
GARY C. KELLY
Vice Chairman and Chief Executive Officer,
Southwest Airlines Co., Dallas, Texas
ROLLIN W. KING
Retired, Dallas, Texas; Audit, Executive, and
Nominating and Corporate Governance
Committees
NANCY LOEFFLER
Longtime advocate of volunteerism,
San Antonio, Texas
JOHN T. MONTFORD
Senior Vice President — State Legislative and
Regulatory Affairs, SBC Services, Inc., San
Antonio, Texas; Audit and Nominating and
Corporate Governance (Chairman) Committees
JUNE M. MORRIS
Founder and former Chief Executive Officer,
Morris Air Corporation, Salt Lake City, Utah;
Audit, Compensation, and Nominating and
Corporate Governance Committees
OFFICERS
GARY C. KELLY*
Vice Chairman and Chief Executive Officer
COLLEEN C. BARRETT*
President and Corporate Secretary
DONNA D. CONOVER*
Executive Vice President — Customer Operations
JAMES C. WIMBERLY*
Executive Vice President — Aircraft Operations
BEVERLY CARMICHAEL*
Vice President — Employee and Labor Relations
GINGER C. HARDAGE*
Senior Vice President — Corporate
Communications
ROBERT E. JORDAN*
Senior Vice President — Enterprise Spend
Management
TOM NEALON*
Senior Vice President — Technology and Chief
Information Officer
RON RICKS*
Senior Vice President — Law, Airports, and
Public Affairs
DAVE RIDLEY*
Senior Vice President — People and Leadership
Development
JOYCE C. ROGGE*
Senior Vice President — Marketing
MICHAEL G. VAN DE VEN*
Senior Vice President — Planning
LAURA H. WRIGHT*
Senior Vice President — Finance and Chief
Financial Officer
DEBORAH ACKERMAN
Vice President and General Counsel
GREGORY N. CRUM
Vice President — Flight Operations
CAMILLE T. KEITH
Vice President — Special Marketing
DARYL KRAUSE
Vice President — Inflight
KEVIN M. KRONE
Vice President — Interactive Marketing
PETE MCGLADE
Vice President — Schedule Planning
BOB MONTGOMERY
Vice President — Properties
ROB MYRBEN
Vice President — Fuel
TAMMY ROMO
Vice President — Treasurer
JAMES A. RUPPEL
Vice President — Customer Relations and
Rapid Rewards
RAY SEARS
Vice President — Purchasing
JIM SOKOL
Vice President — Maintenance and Engineering
KEITH L. TAYLOR
Vice President — Revenue Management
ELLEN TORBERT
Vice President — Reservations
GREG WELLS
Vice President — Ground Operations
STEVEN P. WHALEY
Vice President — Controller
*Member of Executive Planning Committee
CORPORATE DATA
16 Southwest Airlines Co. 2004 Annual Report
TRANSFER AGENT AND REGISTRAR
Registered shareholder inquiries regarding
stock transfers, address changes, lost stock
certificates, dividend payments, or account
consolidation should be directed to:
Wells Fargo Shareowner Services
161 N. Concord Exchange
South St. Paul, MN 55075
(866) 877-6206 (651) 450-4064
www.shareowneronline.com
STOCK EXCHANGE LISTING
New York Stock Exchange
Ticker Symbol: LUV
INDEPENDENT AUDITORS
Ernst & Young LLP
Dallas, Texas
GENERAL OFFICES
P.O. Box 36611
Dallas, Texas 75235-1611
ANNUAL MEETING
The Annual Meeting of Shareholders of
Southwest Airlines Co. will be held at
10:00 a.m. on May 18, 2005, at the
Southwest Airlines Corporate Headquarters,
2702 Love Field Drive, Dallas, Texas.
FINANCIAL INFORMATION
A copy of the Company’s Annual Report
on Form 10-K as filed with the U.S. Securities
and Exchange Commission (SEC) is included
herein. Other financial information can be found
on Southwest’s web site (southwest.com) or may
be obtained without charge by writing or calling:
Southwest Airlines Co.
Investor Relations
P.O. Box 36611
Dallas, Texas 75235-1611
Telephone (214) 792-4908
WEB SITES
www.southwest.com
www.swabiz.com
www.swavacations.com
www.swacargo.com
DIRECTORS
COLLEEN C. BARRETT
President and Corporate Secretary,
Southwest Airlines Co., Dallas, Texas
LOUIS CALDERA
President, The University of New Mexico,
Albuquerque, New Mexico; Audit and
Nominating and Corporate Governance
Committees
C. WEBB CROCKETT
Attorney, Fennemore Craig,
Attorneys at Law, Phoenix, Arizona;
Compensation and Nominating and Corporate
Governance Committees
WILLIAM H. CUNNINGHAM, Ph.D.
James L. Bayless Professor of Marketing,
University of Texas School of Business;
Former Chancellor, The University of Texas
System, Austin, Texas; Audit (Chairman) and
Nominating and Corporate Governance
Committees
WILLIAM P. HOBBY
Chairman of the Board, Hobby
Communications, L.L.C.; Former Lieutenant
Governor of Texas; Houston, Texas; Audit,
Compensation (Chairman), and Nominating and
Corporate Governance Committees
TRAVIS C. JOHNSON
Attorney at Law, El Paso, Texas; Audit,
Executive, and Nominating and Corporate
Governance Committees
HERBERT D. KELLEHER
Chairman of the Board, Southwest Airlines Co.,
Dallas, Texas; Executive Committee
GARY C. KELLY
Vice Chairman and Chief Executive Officer,
Southwest Airlines Co., Dallas, Texas
ROLLIN W. KING
Retired, Dallas, Texas; Audit, Executive, and
Nominating and Corporate Governance
Committees
NANCY LOEFFLER
Longtime advocate of volunteerism,
San Antonio, Texas
JOHN T. MONTFORD
Senior Vice President — State Legislative and
Regulatory Affairs, SBC Services, Inc., San
Antonio, Texas; Audit and Nominating and
Corporate Governance (Chairman) Committees
JUNE M. MORRIS
Founder and former Chief Executive Officer,
Morris Air Corporation, Salt Lake City, Utah;
Audit, Compensation, and Nominating and
Corporate Governance Committees
OFFICERS
GARY C. KELLY*
Vice Chairman and Chief Executive Officer
COLLEEN C. BARRETT*
President and Corporate Secretary
DONNA D. CONOVER*
Executive Vice President — Customer Operations
JAMES C. WIMBERLY*
Executive Vice President — Aircraft Operations
BEVERLY CARMICHAEL*
Vice President — Employee and Labor Relations
GINGER C. HARDAGE*
Senior Vice President — Corporate
Communications
ROBERT E. JORDAN*
Senior Vice President — Enterprise Spend
Management
TOM NEALON*
Senior Vice President — Technology and Chief
Information Officer
RON RICKS*
Senior Vice President — Law, Airports, and
Public Affairs
DAVE RIDLEY*
Senior Vice President — People and Leadership
Development
JOYCE C. ROGGE*
Senior Vice President — Marketing
MICHAEL G. VAN DE VEN*
Senior Vice President — Planning
LAURA H. WRIGHT*
Senior Vice President — Finance and Chief
Financial Officer
DEBORAH ACKERMAN
Vice President and General Counsel
GREGORY N. CRUM
Vice President — Flight Operations
CAMILLE T. KEITH
Vice President — Special Marketing
DARYL KRAUSE
Vice President — Inflight
KEVIN M. KRONE
Vice President — Interactive Marketing
PETE MCGLADE
Vice President — Schedule Planning
BOB MONTGOMERY
Vice President — Properties
ROB MYRBEN
Vice President — Fuel
TAMMY ROMO
Vice President — Treasurer
JAMES A. RUPPEL
Vice President — Customer Relations and
Rapid Rewards
RAY SEARS
Vice President — Purchasing
JIM SOKOL
Vice President — Maintenance and Engineering
KEITH L. TAYLOR
Vice President — Revenue Management
ELLEN TORBERT
Vice President — Reservations
GREG WELLS
Vice President — Ground Operations
STEVEN P. WHALEY
Vice President — Controller
*Member of Executive Planning Committee
CORPORATE DATA