Ryanair 2009 Annual Report Download - page 165

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165
The total share based payments reserve at March 31, 2009 was €22.1 million (March 31, 2008: €18.3
million) and the total cash flow hedge reserve amounted to €2.0 million at March 31, 2009 (March 31, 2008:
€(142.2) million). Further details of the group’s derivatives are set out in notes 5 and 11 to the consolidated
financial statements.
17 Analysis of operating revenues and segmental analysis
All revenues derive from the Company’s principal activity and business segment as a low-fares airline
and include scheduled services, car hire, Internet income and related sales to third parties.
Revenue is analysed by geographical area (by country of origin) as follows:
Year ended
March 31,
2009
Year ended
March 31,
2008
Year ended
March 31,
2007
€000 €000 €000
United Kingdom................................................................
..................
954,616 1,021,005 984,010
Other European countries ................................................................
....
1,987,349 1,692,817 1,252,885
2,941,965 2,713,822 2,236,895
Ancillary revenues included in total revenue above comprise:
Year ended
March 31,
2009
Year ended
March 31,
2008
Year ended
March 31,
2007
€000 €000 €000
Non-flight scheduled ................................................................
...........
425,808 334,580 241,990
Car hire ................................................................
...............................
32,172 25,266 22,972
In-flight ................................................................
...............................
83,196 73,314 60,079
Internet income ................................................................
...................
56,921 54,970 37,063
598,097 488,130 362,104
All of the Company’s operating profit arises from low-fares airline-related activities, its only business
segment. The major revenue earning assets of the Company are its aircraft, which are registered in Ireland and
therefore all profits accrue principally in Ireland. Since the Company’s aircraft fleet is flexibly employed across
its route network in Europe, there is no suitable basis of allocating such assets and related liabilities to
geographical segments. Internet income comprises revenue generated from Ryanair.com, excluding Internet car-
hire revenue, which is included under the heading “car hire.” Non-flight scheduled revenue arises from the sale
of rail and bus tickets, hotel reservations and other revenues, including excess baggage charges, all directly
attributable to the low-fares business.
18 Staff numbers and costs
The average weekly number of employees, including the executive director, during the year, analysed
by category, was as follows:
Year ended
March 31,
2009
Year ended
March 31,
2008
Year ended
March 31,
2007
Flight and cabin crew ................................................................
......
5,402 4,225 3,052
Sales, operations and administration ................................
...............
967 1,037 939
6,369 5,262 3,991