Royal Caribbean Cruise Lines 2004 Annual Report Download - page 6

er Fisher-Price Inc., a subsidiary of Mattel Inc.,
to develop a new series of programs for our
youngest cruisers, age 6 months to 36 months.
At year’send, the Royal Caribbean brand dove
into Wave Season with the launch of a cold-
weather version of the acclaimed “Get Out
There” advertising campaign on select national
television stations and in key local markets in the
Northeast and Midwest. Ads ran whenever snow
cover reached three inches or more or when the
temperatures dropped below 20 degrees.
Belowground, subway passengers looking out
their windows in Boston and New York City saw
the innovative spots appear as a moving filmstrip.
Royal Caribbean earned its share of accolades
in 2004. The brand’s numerous awards included
being named the Best Overall Cruise Line in
Travel Weekly’s annual poll of travel agents.
Reaching New Heights of Luxury
For Celebrity Cruises, our premium cruise brand,
2004 was a truly remarkable year. For the third
consecutive year, Celebrity swept
Condé Nast
Traveler’s
reader survey ranking “The Best Cruise
Ships in the World.” Seven of the brand’s ships –
every vessel in the fleet that falls within the large-
ship category – ranked among the top 11.
Just a year after the introduction of ConciergeClass,
consumer demand prompted Celebrity to expand
the category of enhanced amenities and services
across its Millennium-class fleet. Beginning in 2005,
the number of ConciergeClass staterooms will
more than double, from 100 to 228 per ship, on
Constellation , Infinity , Millennium and Summit .
In March, we unveiled an exclusive, six-year part-
nership with the world-renowned entertainment
organization Cirque du Soleil.
Constellation and
Summit are the first Celebrity ships to offer a unique
entertainment experience involving whimsical char-
acters directly interacting with guests, accompanied
by high-tech visual and auditoryeffects.
Introduced in June, Celebrity Xpeditions takes
guests to some of the world’s most exotic desti-
nations for once-in-a-lifetime travel experiences.
In addition to extremely well-received journeys to
the Galapagos Islands and Moscow, Celebrity is
introducing new Xpeditions to coincide with every
major cruise itinerary. The 2005 lineup includes
explorations of the Great Pyramids of Egypt, the
Lost City of the Incas in Machu Picchu and Easter
Island, with its mysterious Moai statues.
To complement the award-winning cuisine of
Master Chef Michel Roux, the brand introduced
in October its own line of proprietary wines: the
4ROYAL CARIBBEAN CRUISES LTD.