Ricoh 2004 Annual Report Download - page 11

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10
Sales Made in Other Businesses
2000
(FY)
194.0
2001
199.8
2002
186.9
2003
217.7
2004
222.6
(Billions of Yen)
0
50
100
150
200
250
A digital camera with a 3.6 wide zoom
lens, 28mm -100mm lens focal length,
and 3.24 million pixels. Shutter release
time lag (time delay from the moment
at which the shutter button is pressed
until the moment at which exposure
begins) is minimized to 0.12 seconds,
the fastest shutter speed in the world*.
Time for both start-up and capture
intervals is also shortened to about 0.9
seconds, respectively.
 
Outline of Business
• Semiconductors, photographic
equipment, measuring equipment,
leasing, and logistics services, etc.
Performance
While the measuring equipment business
was stagnant due to slack demand, the optical
and leasing businesses performed favorably.
As a result, total sales in Other Businesses
was up 2.2% from the previous fiscal year,
reaching ¥222.6 billion ($2,141 million).
Highlights
Other Businesses consist of semiconductor-
related areas, (e.g., power supply ICs, PC interface
ICs, and ICs for use in telecommunications
and images); the area related to photographic
equipment; the area related to measuring
equipment (e.g., gas and water measuring devices);
the area related to leasing by affiliates; and others.
The R1180D series, new semiconductor
products for mobile phones and other information
technology devices, are in line with the demand
for compact and energy-efficient equipment.
The Caplio RX digital camera is another new
model that features the world’ s highest-speed*
shutter release time lag.
Other Businesses Segment
Review of Operations
A power supply IC that realizes 40%
reductions in size compared with
the previous products (left in the
photo below). By using a strength-
ened heat sink package, maximum
power dissipation in actual use is
improved by more than twice as
much as before.
R1180D series
Caplio RX
* In-house comparison of time-lag, from the time the shutter button is pressed to the start of
exposure, between digital cameras equipped with AF (focus-lock not engaged) (as of March 4, 2004)