Ricoh 2003 Annual Report Download - page 8

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6
Color paper documents have long been
desirable in the office. They have also been
too expensive. This is unfortunate given the
many affordable color display products that
have emerged in recent years and the mete-
oric rise of an Internet culture in which color
is often essential to effective com m unication.
But what if color equipment and output
were as affordable as m onochrome, child’s
play to create, and could be produced just as
fast? Wouldn’t it m ake sense to shift to color?
Of course it would. And you’d likely output
reams of color m aterials.
That’s why Ricoh took a leading role in
developing a host of technologies that help
most office workers opt for color output
when it suits them. By bringing out highly
affordable color equipment we can not only
enhance our m arket share but also build and
dominate m assive new color markets that
deliver superb value to our custom ers. This
while driving our revenues and earnings to
new heights by increasing total docum ent
volum e.
The past year or so has seen Ricoh take
major steps toward that goal, with the launch
of the breakthrough Aficio 1 2 2 4 C/1 2 3 2 C
( Imagio Neo C240/C320) series of workgroup
MFPs that deliver color convenience afford-
ably. Our proprietary vertical paper pass
design has resulted in color m odels that are
as com pact as monochrom e machines. These
and other fast, compact MFPs, laser printers,
and copiers m eet the need for speed and
Aficio 1224C/1232C
The Aficio 1224C/1232C (Imagio Neo C240/C320) series
of workgroup MFPs integrates copying, printing, scan-
ning, and optional faxing. These systems separate them-
selves from the competition by offering the convenience
of color at highly affordable prices. At the click of a
mouse or push of a button, users can seamlessly integrate
color pages into documents and finish them without
manual intervention.
WINNING IN COLOR