Ricoh 2003 Annual Report Download - page 6

Download and view the complete annual report

Please find page 6 of the 2003 Ricoh annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 59

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59

4
which deliver color perform ance at m onochrome speeds and prices. We released the Aficio
1224C/1232C ( Im agio Neo C240/C320) series of MFPs for regular offices, which helped expand
our share of the domestic color copier m arket.
The second is to expand sales of high-speed models. We aim to attract more custom ers
through fast m achines that are competitively priced, cost less to m aintain, and are even m ore
reliable. For example, our Aficio 1105 ( Im agio MF105ProII) digital copier was very well
received dom estically and abroad for its affordability and consistent perform ance. This
machine attracted m ore custom ers seeking high-volum e copying and output.
Third, we are deploying printing solutions. Here, we suggest ways for customers to optimize
the total output costs of their copiers and printers so we can expand equipment sales and
increase total docum ent volume. In the European and U.S. m arkets, in particular, during the
term we drew on a global service and support structure that optim izes total printing costs for
copiers and printers. We thus steadily increased the number of m ajor accounts worldwide.
ORGANIZATIONAL IM PROVEM ENTS
One of the highlights of the year was the establishm ent of Ricoh China Co., Ltd. This holding
com pany is working to expand our operations in the highly prom ising Chinese m arket. We
have already achieved im pressive results to date in that nation, and the new operation is strate-
gically expanding our business by integrating sales, production, and development.
We are striving to bolster our technological capabilities to become the world’s No. 1 product
engineering company, providing the m ost competitive hardware, software, and services. Specific
focuses include technologies to develop next-generation, high-speed color im aging equipment
and designing and developing hardware and software that allow users to freely and simply con-
nect and operate various office machines. We are hard at work cre-
ating environmentally friendly offerings. In the year under review,
we set up four research centers within the Research and Develop-
ment Group to support the development of basic technologies. They
include one center that specializes in photonics and another that
concentrates on environmental technologies. In
TOOUR SHAREHOLDERS AND CUSTOM ERS
COM M ON STOCK PRICE RANGE
( Yen )