Ricoh 2002 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2002 Ricoh annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

4
EXTENDING OUR COM M ITM ENT TO EXCELLENCE
Fiscal 2002 marked the end of our 13th m edium-term managem ent plan. During the three
years of that plan, we positioned ourselves to becom e a winner in the 21st century.
We enhanced customer satisfaction with our products and system s and, indeed, the
Company itself, to secure top shares in many of our m arkets and become an even m ore influ-
ential player in our industry.
Another achievem ent was that we released countless innovative products and services world-
wide that complem ented our core competence of Image Communication. In the process, we
met new demand with networked im aging equipment and printing solutions that delivered new
levels of productivity.
We continued to expand and solidify in our five key operating regions of Japan, the
Am ericas, Europe, Asia and Oceania, and China. Our key priority here was to harness our direct
sales channels to generate m ore orders from large corporations.
Through our environm ental managem ent initiatives, we fulfilled our responsibilities to the
comm unities in which we operate without harming the interests of our other stakeholders. In
short, we showed that being a good corporate citizen can be profitable.
And finally, we sought new ways to tie m yriad technological advances in hardware, system s,
and software to build new value for our custom ers.
Our 14th m edium-term managem ent plan, which started in April 2002 and takes us
through the end of March 2005, will be a critical period in which we extend our technological
and managem ent skills so we can deliver even more for all stakeholders as a 21st-century
winner.
We emphasize that the new plan is m ore evolutionary than revolutionary, as m ost of the ini-
tiatives of its predecessor are ongoing. But several new basic policies will support our drive over
the next three years. One is that we aim to provide the world’s best products— covering every-
thing from concepts and development through sales and support.
This goal m ay seem lofty, or even conceited. But it is in fact a recognition that we will fail
our customers badly in the long run if we settle for anything less than perfection. This m eans
that we m ust harness our technologies to identify and m eet both the obvious and the underly-
ing needs of our custom ers. A related priority is that we will continue to transform our business
structure. No longer will we sim ply manufacture; we will also provide solutions. You have
already seen this effort bear real fruit in the past couple of years with our printing solutions, and
TOOUR SHAREHOLDERS AND CUSTOM ERS
1998 1999 2000 2001 2002
0
600
1 2 0 0
1 8 0 0
2 4 0 0
3 0 0 0
IVIIIIIIIVIIIIIIIVIIIIIIIVIIIIIIIVIIIIII
COM M ON STOCK PRICE RANGE
( Yen )