Rayovac 2015 Annual Report Download - page 3

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GBA
GLOBAL BATTERIES & APPLIANCES
We are a worldwide leader in battery power and innovation. In Europe, VARTA® is
the second largest alkaline battery brand. Rayovac® is the number-three brand in
North America with a well-defined value proposition. Throughout Latin America, the
Rayovac® brand is the battery market leader. Our product portfolio, which offers more
power for the money, features high-performance consumer batteries and lighting
products. In personal care, Remington® is “How the World Gets Ready.” A leading
global provider of men’s and women’s grooming and styling products, Remington®
is an innovator of affordable hair care appliances, hair accessories, electric shavers,
and body groomers and trimmers. Remington® also is a leader in the huge global
market for aesthetic dermatology products and hair removal. Our small appliances
business has leading positions in major kitchen/home appliance categories, including
indoor grills, irons, toaster ovens, toasters, citrus juicers and breadmakers. Its well-
known brands include George Foreman®, Black + Decker™, Farberware®, Breadman®,
Juiceman® and, in Europe, Russell Hobbs®.
PHG
PET, HOME & GARDEN
Our global pet supplies business is a leading manufacturer and distributor of
consumer products for pet supply markets worldwide. Our companion pet products
include treats, clean-up and training aid products, health and grooming aids, and
bedding marketed under brands such as 8-in-1®, Dingo®, Digest-eeze™, Healthy-
Hide®, FURminator® and Nature’s Miracle®, and in pet food in Europe, IAMS® and
Eukanuba®. In aquatics, Tetra® is the premium brand name with products including
fish food and water treatments, aquariums, filters, heaters and other supplies. Our
Home & Garden product portfolio includes highly recognized and trusted brands
such as Spectracide®, Garden Safe®, Hot Shot®, Cutter®, Repel®, Black Flag® and
Liquid Fence®. They include home, lawn and garden insect, weed and animal control
products, personal and area mosquito repellents, and bed bug control products in U.S.
markets with high barriers to entry. Retail distribution includes home improvement
centers, mass merchandisers, hardware stores, grocery stores and drug stores.
HHI
HARDWARE & HOME IMPROVEMENT
Our Hardware & Home Improvement (HHI) division is a major manufacturer and
supplier of residential locksets, residential builders’ hardware and plumbing with
a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National
Hardware®, Stanley®, FANAL®, Pfister® and EZSET®. HHI is a leader with number-
one positions in U.S. residential locksets (Kwikset), Canada residential locksets
(Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (National
Hardware and Stanley), number two in Mexico residential hardware (FANAL),
and number three in U.S. retail plumbing (Pfister). The largest global tubular lock
manufacturer with 59 million units annually, HHI has a large installed base of
about 936 million locks and 67 million households. Its diversified product portfolio
is characterized by outstanding new product innovation and execution.
GAC
GLOBAL AUTO CARE
Our newest division as of May 2015, Global Auto Care consists primarily of the iconic Armor All®
and STP® brands, two of the most recognizable brands in the automotive aftermarket appearance
products and performance chemicals/additives categories, and the market-leading A/C PRO®
brand in the do-it-yourself (DIY) automotive air conditioner recharge category. Armor All® has the
number-one U.S. market share in the appearance products category with its line of protectants,
wipes, tire and wheel care products, glass cleaners, leather care products, air fresheners and
washes. A/C PRO® holds the number-one U.S. position in the DIY air conditioner recharge
category. STP® has the number-three U.S. market share in the performance chemicals category
and offers a line of oil and fuel additives, functional fluids and automotive appearance products
for customers ranging from professional racers to car enthusiasts to DIY consumers.