Rayovac 2015 Annual Report Download - page 17

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PART I
ITEM 1. BUSINESS
General
We are a diversified global branded consumer products company. The Company manufactures, markets and/
or distributes its products in approximately 160 countries in the North America, Europe, Middle East & Africa
(“MEA”), Latin America and Asia-Pacific regions through a variety of trade channels, including retailers,
wholesalers and distributors, original equipment manufacturers (“OEMs”), construction companies and hearing
aid professionals. We enjoy strong name recognition in our regions under our various brands and patented
technologies. Our diversified global branded consumer products have positions in seven major product
categories: consumer batteries, small appliances, personal care, hardware and home improvement, pet supplies,
home and garden and auto care. We manage the businesses in five vertically integrated, product-focused
segments: (i) Global Batteries & Appliances, (ii) Global Pet Supplies, (iii) Home and Garden, (iv) Hardware &
Home Improvement and (v) Global Auto Care. Global and geographic strategic initiatives and financial
objectives are determined at the corporate level. Each segment is responsible for implementing defined strategic
initiatives and achieving certain financial objectives and has a general manager responsible for sales and
marketing initiatives and the financial results for all product lines within that segment. See Note 18, “Segment
Information” of Notes to the Consolidated Financial Statements, included elsewhere in this Annual Report for
more information pertaining to segments. The following table summarizes the respective product types, brands,
and regions for each of the segments:
Segment Products Brands Regions
Global
Batteries &
Appliances
Consumer batteries: Alkaline, zinc carbon,
and NiMH rechargeable batteries; hearing aid
and other specialty battery products; battery
powered portable lighting products.
Small appliances: small kitchen and home
appliances.
Personal care: electric shaving and grooming
products, hair care appliances and accessories.
Consumer batteries: Rayovac,
VARTA.
Small appliances: Black &
Decker, George Foreman,
Russell Hobbs, Juiceman,
Breadman, and Toastmaster.
Personal care: Remington.
North America
Europe/MEA
Latin America
Asia-Pacific
Hardware &
Home
Improvement
Hardware and home improvement: Residential
locksets and door hardware including hinges,
security hardware, screen and storm door
products, garage hardware, window hardware
and floor protection; commercial doors, locks,
and hardware; kitchen, bath and shower
faucets and plumbing products.
Hardware and home
improvement: Kwikset,
Weiser, Baldwin, National
Hardware, Stanley, Tell,
Pfister.
North America
Europe/MEA
Latin America
Asia-Pacific
Global Pet
Supplies
Pet supplies: Dog, cat and small animal food
and treats; clean-up and training aid products
and accessories; pet health and grooming
products; aquariums and aquatic health
supplies.
Pet Supplies: 8-in-1, Dingo,
Nature’s Miracle, Wild
Harvest, Littermaid, Tetra,
Marineland, Whisper, Jungle,
Instant Ocean, FURminator,
IAMS, Eukanuba, Healthy-
Hide, Digest-eeze.
North America
Europe/MEA
Latin America
Asia-Pacific
Home and
Garden
Home and garden: Household insecticides;
insect and animal repellent products; insect
and weed control solutions.
Home and garden: Cutter,
Repel, Spectracide, Garden
Safe, Liquid Fence, Hot Shot,
Black Flag.
North America
Latin America
3