Rayovac 2015 Annual Report Download - page 20

makers, sandwich makers, kettles, toaster ovens, toasters, blenders, juicers, can openers, coffee grinders,
coffeemakers, electric knives, deep fryers, food choppers, food processors, hand mixers, rice cookers and
steamers. We also market small home product appliances, including hand-held irons, vacuum cleaners, air
purifiers, clothes shavers and heaters, primarily under the Black & Decker and Russell Hobbs brands.
The Black and Decker brand debuted a new look in 2014 and continues to release new lines of products to
meet customer needs. These items include FusionBlade Technology blenders, a variety of coffee makers,
choppers and a new category for the brand, slow cookers. Black and Decker also premiered its 5 Minute Pizza
Oven and Snack Maker, which cooks frozen or fresh pizzas, frozen snacks, baked goods and more. Additionally,
the George Foreman brand continues to introduce new grilling systems, including its Evolve Grill System that
comes with advanced ceramic and accessory plates such as baking dishes and muffin pans, the Camp & Tailgate
Propane Grill, the Dual Surface Friddle + Grill, and the Grill & Broil which broils and top melts. The George
Foreman iConnect Platform, a platform of smart device connected products, has also been introduced.
Pet Supplies
In the pet supplies product category we market and sell a variety of leading branded pet supplies for fish,
dogs, cats, birds and other small domestic animals. We have a broad line of consumer and commercial aquatics
products, including integrated aquarium kits, stand-alone tanks and stands, filtration systems, heaters, pumps, and
other equipment, fish food and water treatment products. Our largest aquatics brands are Tetra, Marineland,
Whisper, Jungle and Instant Ocean. We also sell a variety of specialty pet products, including dog and cat treats,
small animal food and treats, clean up and training aid products, health and grooming aids, bedding products, and
consumable accessories including privacy tents, litter carpets, crystal litter cartridges, charcoal filters, corn-based
litter and replaceable waste receptacles. Our largest specialty pet brands include FURminator, 8-in-1, Dingo,
Nature’s Miracle, Wild Harvest and Littermaid.
On December 31, 2014, we completed the acquisition of Procter & Gamble’s European pet food business,
consisting of the complementary IAMS and Eukanuba premium brands for dogs and cats, which are in an
adjacent category to our global pet business. The acquired business provides access to the growing European dog
and cat food market. Eukanuba, a premium brand in the pet specialty channel, is a popular brand with breeders
and veterinarians in Europe. IAMS, a premium brand with broad consumer appeal, has a leadership share of the
premium dry dog food market in the United Kingdom primarily through the food and mass merchandiser channel
with opportunities to grow further across Europe. IAMS is positioned for consumers who treat their pets as
family members and view the food they feed their pets as a way to make them happy.
On January 16, 2015, we acquired privately owned Salix Animal Health, a vertically integrated producer
and distributor of premium, natural rawhide dog chews, treats and snacks, offering a comprehensive line of
chews made from beef hides, pork, chicken, beef and other various proteins. Branded and private label products
are sold to mass merchandisers, grocery stores, pet specialty stores and warehouse clubs. Its two flagship brands
are Healthy-Hide that is marketed across the Good’n’Fun, Good’n’Fit, and Good’n’Tasty family of brands, and
Digest-eeze. With a flexible supply chain, including multiple manufacturing plants in Ecuador, Mexico and two
in Colombia, Salix will provide the Pet Supplies segment with increased optionality for a low-cost global
rawhide production and supply; and expand our strong Dingo dog treats business with complementary product
offerings.
Personal Care Products
Our personal care products, marketed and sold under the Remington brand name, include hand-held dryers,
curling irons, straightening irons, brush irons, hair setters, facial brushes, skin appliances, electric toothbrushes
and hair accessories.
We market and sell a broad line of electric shaving and grooming products under the Remington brand
name, including men’s rotary and foil shavers, beard and mustache trimmers, body, nose and ear trimmers,
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