Rayovac 2015 Annual Report Download - page 19

Owners of Kevo can also send digital EKeys and monitor the use of their lock by downloading the Kevo app for
Apple iPhone and Google Android phone users.
We also offer other hardware products that include hinges, security hardware, screen and storm door
products, garage door hardware, window hardware and floor protection under the Stanley and National Hardware
brand names throughout the U.S. and Canada. Although the product line is largely harmonized between the
brands, the dual branding approach has been utilized to protect legacy business with key customers and avoid
channel conflict.
On October 1, 2014, the Company acquired privately owned Tell Manufacturing, Inc. (“Tell”), a leading
U.S. manufacturer and distributor of commercial doors, locks and hardware. Tell provides the Hardware and
Home Improvement segment with an established commercial security sales position through a high-quality and
well recognized brand and a platform to expand our patented SmartKey and Kevo residential lock technologies
into growing commercial channels. Tell also adds doors and hollow metal door manufacturing capabilities, a
strategically important adjacent category.
Furthermore, we provide kitchen, bath and shower faucets as well as other plumbing products through our
Pfister brand. Pfister is recognized for bringing showroom styles to the mass market at affordable prices and
offers a lifetime warranty on all of its products. We have combined robust customer collaboration with consumer
driven research to drive innovative products that are well-received by the market. With its affordable, quick-to-
market and custom designed solutions, Pfister has an established capability to effectively service hospitality and
international markets. Pfister seeks to differentiate itself from competition through its breadth of styles and
finishes designed to meet consumer, plumber and builder needs.
Consumer Batteries
We market and sell a full line of alkaline batteries to both retail and industrial customers. Our alkaline
batteries are marketed and sold primarily under the Rayovac and VARTA brands. We also manufacture alkaline
batteries for third parties who sell the batteries under their own private labels. Our zinc carbon batteries are also
marketed and sold primarily under the Rayovac and VARTA brands and are designed for low and medium drain
battery powered devices. We also sell Nickel Metal Hydride (NiMH) rechargeable batteries and a variety of
battery chargers under the Rayovac and VARTA brands. Recently, Rayovac introduced its highest performing
alkaline battery, FUSION. Rayovac’s FUSION features a slim seal technology and optimized chemistry.
We believe that we are currently the largest worldwide marketer and distributor of hearing aid batteries. We
sell our hearing aid batteries through retail trade channels and directly to professional audiologists under several
brand names and private labels, including Beltone, Miracle Ear and Starkey. Our other specialty battery products
include camera batteries, lithium batteries, silver oxide batteries, keyless entry batteries and coin cells for use in
watches, cameras, calculators, communications equipment, medical instruments and on the go chargers.
We also offer a broad line of battery-powered, portable lighting products, including flashlights and lanterns
for both retail and industrial markets. We sell our portable lighting products under the Rayovac and VARTA
brand names, under other proprietary brand names and pursuant to licensing arrangements with third parties.
Recently, Rayovac introduced an outdoor portable charging line including the RescuerTM, the AdventurerTM and
the rechargeable Power Pack duo, consisting of the DayTripperTM and WeekenderTM Power Packs. The featured
portable chargers were designed for the outdoor enthusiast. Rayovac’s flagship chargers were named
International CES Innovations 2014 Design and Engineering Award Honorees.
Small Appliances
We market and sell a broad range of products in the branded small household appliances category under the
George Foreman, Black & Decker, Russell Hobbs, Juiceman and Breadman brands, including grills, bread
5