Rayovac 2015 Annual Report Download - page 21

women’s shavers, haircut kits and intense pulsed light hair removal systems. Recently, we introduced the
Remington SmartEdge Foil Shaver. This shaving system combines the closeness of a foil and mobility of a rotary
to create ActiveHybrid technology. Additionally, our Remington brand introduced other new personal care
products such as the HyperFlex rotary shaver, Vacuum Beard and Grooming kit and Virtually Indestructible
Hair Clipper.
Home and Garden Products
In the home, lawn and garden products category, we currently sell and market a variety of leading insect and
weed control products, including household insecticides, insect repellents, and lawn insect and weed control
solutions. We offer a broad array of household pest control solutions such as spider and scorpion killers; roach
and ant killers; flying insect killers; insect foggers; wasp and hornet killers; bedbug, flea and tick control
products; and roach and ant baits. We also offer powerful rodent traps and rodenticides with discreet designs that
are easy to refill and reuse. Our largest brands in the household insect control and rodenticide category are Hot
Shot and Black Flag. Recently we introduced our novel, award-winning Black Flag Refillable Rat Bait Station, a
reusable rodenticide product that is easy to refill.
This segment also manufactures and markets a complete line of insect repellent products that provide
protection from various outdoor nuisance pests, especially mosquitoes. These products include both personal
repellents available in a variety of formulas (such as aerosols, lotions, pump sprays and wipes) to match
consumers’ dynamic needs, as well as area repellents (such as yard sprays, citronella candles and patio lanterns)
that let consumers enjoy the outdoors without bothersome pests. Our brands in the insect repellents category are
Cutter and Repel. We have recently increased our pest repellent offerings with the Cutter Backwoods Dry Insect
Repellent aerosol and the Repel Tick Defense aerosol.
In addition to providing pest solutions, our line of outdoor insect and weed control solutions allows
consumers to conquer bugs and weeds, and tackle their biggest lawn and landscaping projects themselves. From
selective and non-selective herbicides to pest-specific solutions, our outdoor products are available in easy-to-use
formulations (such as aerosols, granules, ready-to-use or hose-end ready-to-sprays) designed to fulfill a variety of
consumer needs. Our outdoor insecticide and herbicide brands include Spectracide, Garden Safe and Liquid
Fence. Continuing our pursuit of innovation, we started offering the Mulch-Lock Ready-to-Use and Mulch-Lock
Concentrate, which are versatile landscaping tools that can be used to eliminate frequent groundcover
maintenance and help customers save time, effort and money. The Spectracide brand recently introduced the
AccuShot Sprayer, which was recognized recently with a Gold Innovation Award from Home Improvement
Executive magazine. The AccuShot Sprayer is a handheld applicator that allows for continuous spraying and
precise application of product. It features a comfortable, ergonomic grip, and an extendable wand that makes it
easier to target only the pests and weeds you want to kill. In addition, it features a one-touch continuous spray
that requires no repetitive squeezing, pumping or pulling. Another key benefit for consumers is the fact that the
AccuShot Sprayer is reusable with exclusive refill products available for purchase.
Auto Care Products
On May 21, 2015, we completed the acquisition of AAG, a consumer products company consisting
primarily of Armor All and STP products, two of the most recognizable brands in the automotive aftermarket
appearance products and performance chemicals categories, respectively; and the A/C Pro Brand of do-it-
yourself automotive air conditioner recharge products.
Armor All is a leading automotive aftermarket appearance product brand in the United States with a
comprehensive line of products. We believe that Armor All has distinguished itself as a leader in the automotive
aftermarket appearance products category based upon its household name, high quality product formulations,
convenient application methods and tradition of innovation. Armor All’s current product line of protectants,
wipes, tire and wheel care products, glass cleaners, leather care products, air fresheners and washes is designed to
clean, shine, refresh and protect interior and exterior automobile surfaces.
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