Porsche 2014 Annual Report Download - page 49

094 095 Annual Report Porsche AG 2014
ENVIRONMENT
ELECTROMOBILITY
PorscheAG is an ardent supporter of the plan to
establish Germany as a leading supplier of and market
for electric vehicles by 2020. The “National Platform for
Electromobility” (NPE), an advisory council to the German
federal government, remarked that the foundation had
been laid in the reporting year for a market ramp-up and
for the establishment of a leading international market.
Even if the target of 100,000 electric vehicles is not
reached by the end of 2014 and instead only 24,000 are
produced, the goals of becoming a leading supplier and
market will still be within reach. However, this will require
enormous eort on the part of all those involved as well
as a comprehensive set of measures which must be
taken quickly in order to reach the target of putting one
million electric vehicles on Germany’s streets by 2020.
At the Paris auto show in the reporting year, Porsche
became the rst manufacturer to unveil a plug-in hybrid in
the premium SUV segment with the Cayenne S E-Hybrid.
Depending on driving style and terrain, the new Cayenne
S E-Hybrid can be driven up to 36 kilometres solely on
electric power. Porsche is the only manufacturer which
oers three plug-in hybrids as production models: the
Cayenne S E-Hybrid, the Panamera S E-Hybrid and the
918 Spyder. These vehicles allow a majority of everyday
driving to be done without burning fuel or producing
exhaust.
USING RESOURCES EFFICIENTLY AND PROTECTING THE
ENVIRONMENT AT COMPANY SITES
Zuffenhausen – Raising the bar for sustainability
The master plan for renovating the entire “ Porsche Plant
4” industrial zone at the headquarters in Stuttgart-Zuen-
hausen with a plot measuring over 28 hectares was
awarded top marks by the German Sustainable Building
Council (Deutsche Gesellschaft für nachhaltiges Bauen,
“DGNB”) and received the pre-certicate in gold. The
DGNB’s certication system, an international standard,
was used as an assessment instrument to thoroughly
examine the areas of environmental impact, eciency,
socio-cultural and functional aspects, technology and
processes. This makes Porsche – along with two other
companies – a pioneer in this area and sets a new
standard, as there had been no certication of this kind
thus far for sustainable construction in industrial zones.
By the end of 2014, the frame of the new engine plant
will have been completed on the plot. In addition, an
ultra-modern assembly line will have been completed
by the beginning of 2016, including logistics space and
engine testing systems as well as attractive oces and
recreation rooms. Plant 4 will also house a canteen as
well as numerous outdoor areas.
In planning the construction work, Porsche greatly values
dialogue with nearby residents and townspeople. For
instance, an informational event was held in the reporting
year at the Zuenhausen main plant in plant 4 to provide
information about the “new Zuenhausen plant facilities”
to residents living adjacent to the plot. At the event,
various aspects of planned usage and construction work
were explained. The explanations made clear that all con-
struction work would take nearby residents into account
to the greatest possible extent. Furthermore, most of the
existing green space in particular would be preserved,
or additional green space would be created by means
of ecological restoration. In the ensuing question and
answer session, issues such as trac and privacy fences
were discussed.
With regard to conservation, Porsche was already proving
today that measures could be taken, even on an industrial
site in the middle of a city such as Zuenhausen. For
instance, Porsche worked with the local conservation
authority in the reporting year to install additional nesting
and brooding aids for peregrine falcons on a façade.
Thanks to this eort, there are now three falcon eyries
on the Company’s premises.
Currently, there are additional Porsche plots under review
for certication by DGNB. The Company’s goal is to
standardise socio-cultural and environmental aspects
of sustainability in harmony with the environment at the
sites.
Weissach – Advanced technology and energy effi-
ciency working as one
By introducing and certifying an energy management
system in addition to the existing environmental manage-
ment system, Porsche is again proving its commitment
to sustainability at the Weissach site. The Zuenhausen,
Leipzig and Sachsenheim sites have been certied since
2011 in accordance with ISO 50001, an international
standard promulgated by the International Organization
for Standardization (ISO). The Company’s success in
certifying its energy management system demonstrates
that Porsche is not only innovative and ecient in its
work developing and manufacturing vehicles, but also
values environmental protection and ecient resource
management. As part of these eorts, the sports car
manufacturer systematically measures energy ows,
which reveals potential cost savings and reduces overall
energy consumption, thereby further reducing costs. The
introduction of an environmental and energy management
system helps to raise general awareness among the
Company’s employees as to how they can make the most
of potential reductions in resource usage in their areas.
These eorts will also make the Company more competi-
tive in the long term, while preserving not only the aes-
thetics of its vehicles but also of its sites. For example,
the Company carried out a comprehensive excavation
project in order to integrate the new drivetrain testing
facility into the surrounding landscape and the plant’s in-
frastructure. Porsche consulted with the competent local
authority to develop a soil management plan.
Logistics
Each year, Porsche sets environmental targets for
logistics. Examples of specic targets include promoting
reusable load transporter systems, minimising extra
packaging, planning ecient transport, using environ-
mentally responsible transport methods and establishing
environmentally responsible processes. At the end of
the day, these measures result in fewer resources being
used while also reducing emissions and waste. All logis-
tics processes at Porsche are certied in accordance
with DIN ISO 14001 and DIN ISO 9001.
As regards procurement logistics, shipping companies
engaged by the Company are obliged to comply with
requirements aecting the environment, such as those
prescribing the use of low-emissions vehicles, regular
driver training and agreements on the required mainte-
nance intervals for trucks. Since 2014, all trucks used by
shipping companies on behalf of Porsche have at least
been in the Euro 5 emissions class.
On the production oor, Porsche subscribes to the
short distances principle. Once delivered, materials are
funneled directly to the station for assembly, avoiding any
unnecessary warehousing steps. This model minimises
the number of handling steps and reduces noise pollu-
tion.
Materials are supplied internally for production with the
help of paper-free order picking systems, such as “pick
by light.” The employee tasked with picking is able to
view which components to pick directly on the compart-
ment. No pick list is needed when using this system.
After all the components have been picked from the com-
partments, these are returned to the supplier in a direct
exchange. Folding mechanisms on the compartments
greatly reduce their transport volume. When returning
empty compartments, this system reduces the overall
volume by some 80percent, and more compartments
can be loaded onto trucks, thereby minimising transport
and the environmental impact.
Porsche invests in green funds
The Executive Board’s decision to implement a green
fund at Porsche was another milestone for sustainability
in the reporting year. The aim is to fund internal projects
which contribute to more ecient resource management
and environmental protection. A superordinate environ-
ment and energy committee will select the projects from
a pool of ideas which have the greatest environmental
value for the Company. Any cost reductions will ow back
into the green fund over the amortisation period. This
will ensure that innovative, sustainable ideas are nanced
over the long term.
Employees, Sustainability
and Environment