Porsche 2014 Annual Report Download - page 27

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2012 20142013
Annual Report Porsche AG 2014
JAPAN: MORE THAN 5,000 NEW VEHICLES DELIVERED
Following a 19-percent growth spurt to 5,138 new vehi-
cles delivered to customers, Porsche Japan crossed the
5,000-vehicle threshold for the rst time. Deliveries of
the rear- and mid-engined sports cars once again broke
historical records: deliveries of the 911 model series
(including the 918 Spyder) increased by 25percent in
comparison to an already successful previous year, to
reach 1,550. The Boxster/Cayman model series also
saw a twelve-percent jump in deliveries to 1,619 units
delivered to customers.
SOUTH KOREA: OFF TO A SUCCESSFUL START
The Porsche subsidiary formed as at 1 January 2014 in
South Korea got o to an extremely successful start in
its rst year, with 2,703 units delivered to customers.
This represents a 31-percent increase as compared to
the previous year. The 911 contributed to this increase
with 304 vehicles delivered and a 10-percent growth.
The new Macan had a good start on the market with
667units delivered. 552 units of the Panamera were de-
livered to customers, representing a remarkable increase
of 69percent.
ASIA/PACIFIC: SALES ON HIGH
Despite the spin-o of the strong South Korean market
as at 1 January 2014, the Asia/Pacic region was able
to operate at the same high level as in the previous
year, with 4,846 new vehicles delivered. Adjusted for
this non-recurring eect, this represented a 53-percent
increase in deliveries. The Cayenne and Macan model
series played an important role in this growth. With 1,836
vehicles delivered from the second half of the year,
the Macan got o to an excellent start on the market.
Cayenne deliveries remained stable at 1,723. With 481
vehicles delivered, the Panamera made a valuable con-
tribution to this success. The Taiwanese market reached
a new milestone with more than 3,000 new vehicles
delivered. In 2014, the import business got o to a suc-
cessful start in Cambodia and Mongolia. In the reporting
year, Porsche was thus represented in 13 countries in
the Asia/Pacic region.
AUSTRALIA/NEW ZEALAND: ANOTHER RECORD YEAR
Following an already highly successful year in 2013,
Porsche Cars Australia broke yet another record for new
vehicle deliveries in nancial year 2014, at 3,102. This
corresponds to an increase by 48percent. The model
series Macan, available from the middle of the year, was
delivered to 890 customers, exceeding already high
expectations. The Cayenne model series saw 1,242 vehi-
cles delivered – thus representing a slight increase year
on year – and again played a key role in the Company’s
overall success. 414 new vehicles in the 911 model
series (including the 918 Spyder) were delivered, corre-
sponding to a noteworthy increase of 35percent.
MORE VEHICLES MANUFACTURED
The number of vehicles manufactured in the PorscheAG
group increased in the reporting year by 23percent to
203,097 units. At the Leipzig plant, 66,005 vehicles of
the Cayenne model series, 59,363 units of the Macan
and 22,383 vehicles of the Panamera series rolled o
the line. In Stuttgart-Zuenhausen, 31,590 sports cars
of the 911 model series were manufactured. Together,
the Boxster and Cayman achieved a production gure of
23,211 vehicles in total. In addition, 545 units of the 918
Spyder were produced in Zuenhausen.
UNIT SALES UP
The PorscheAG group increased its unit sales by 21per-
cent to 187,208 vehicles in the 2014 scal year. 48,569
units of the Macan were sold. Sales of the 911 increased
by threepercent to 28,870 vehicles, and Panamera sales
rose by sixpercent to 22,472. 18percent fewer units
(65,091) of the Cayenne model were sold than in the
previous year due to the change in generations.
NEW JOBS CREATED
As of 31 December 2014, the headcount at the
PorscheAG Group was 22,401 employees, 15percent
higher than the gure as of 31 December 2013.
SIGNIFICANT EVENTS
MATTHIAS MÜLLER’S SERVICE AGREEMENT RENEWED FOR
FIVE YEARS
During the year under review, the Supervisory Board
of PorscheAG reappointed CEO Matthias Müller for a
further term of ve years. He has been Chairman of the
Executive Board of the Stuttgart-based sports car man-
ufacturer since 1 October 2010. His new term of oce
began on 1 January 2015.
SHARE IN BERTRANDT AG INCREASED
PorscheAG increased its interest in Bertrandt AG,
Ehningen, by just under fourpercentage points to nearly
29percent. The sports car manufacturer acquired the
shares from Dietmar Bichler, CEO of Bertrandt AG, and
his family. Bichler continues to hold an equity interest in
Bertrandt AG.
CLIMATIC WIND TUNNEL ACQUIRED FROM MODINE
Modine Europe GmbH, a thermo-management com-
ponents supplier, has sold its climatic wind tunnel in
Filderstadt to PorscheAG. By acquiring this wind tunnel,
which is specially designed for the areas of cooling, air
conditioning, safety and emissions, Porsche has expand-
ed its development capacities.
ENGINEERING GROUP FORMS A SUBSIDIARY IN SHANGHAI
The engineering services provider Porsche Engineering
Group GmbH has expanded its presence in Asia by es-
tablishing its own oces in Shanghai. The grand opening
took place at the turn of 2014/2015.
HIGH LEVEL OF INVESTMENT AT ALL LOCATIONS
ZUFFENHAUSEN: NEW ENGINE FACTORY UNDER CONSTRUCTION
During the year under review, PorscheAG decided to
further expand its main plant in Zuenhausen and carried
out construction work which had been resolved in the
previous year. Of the newly planned investments, approxi-
mately 300 million euro related to a new body shell
production facility, in which sports car body shells will
be manufactured in future with the help of state-of-the-art
technologies. In the context of facility development, go-
ing forward, all Boxster and Cayman models – which have
been manufactured in part at Volkswagen Osnabrück
since 2012 and will continue to be until 2016 – will be
produced in the Zuenhausen plant. In return, beginning
from summer 2015, Porsche will have vehicles of the
Cayenne series assembled at Volkswagen Osnabrück –
in addition to at the Leipzig plant. Porsche is investing
approximately 25 million euro in Osnabrück to that end.
Construction work for a new engine plant at Zuenhausen
was kicked o in spring 2014. At the end of the nancial
year, the shell and steel construction work had been
completed. The plant, which is being constructed for the
production of a new generation of engines, will include
logistics and assembly facilities as well as oces. In ad-
dition to the engine plant, Porsche is converting existing
Business
Development NUMBER OF EMPLOYEES
17,502
19,456
22,401