Porsche 2014 Annual Report Download - page 47

090 091 Annual Report Porsche AG 2014
The Porsche Trainee Programme was introduced in
October as an alternative to direct hiring, but with equal
status. The 12-month introductory programme oers
university graduates the opportunity to become familiar
with the company without being limited by departments
and speciality areas, to learn the ropes well and to
permanently integrate themselves into the Company. In
addition to fundamentals, the programme consists of
project phases lasting several months, both in Germany
and abroad, as well as assignments in production and a
Porsche branch.
In the reporting year, 2,054 new employees from the
Porsche Group participated in the national and interna-
tional induction programmes known as “ Porsche Warm
Up.” “ Porsche Warm Up” disseminates key corporate
information and values and promotes the rapid develop-
ment of a cross-departmental network.
Financial year 2014 was the eighth time the Porsche
Talent Promotion programme took place, involving 251
participants; in total, 534 employees have completed
the programme. Porsche Talent Promotion is a training
programme for high-potential employees under collec-
tively agreed salary arrangements which is designed
to systematically prepare them to take on additional
management tasks.
The high quality of management at Porsche group is
maintained through customised management training
programmes. The Porsche Management Programme
promotes fundamental management skills for executives.
To date, 304 executives have successfully completed
the programme. In financial year 2014, an additional
56participants began the programme.
WORK SAFETY
The continuous growth at PorscheAG also presented
the work safety department with numerous challenges in
2014. Intelligent solutions must be developed for reno-
vation and construction projects in order to uphold the
high safety and health standards in new oces. Examples
include the construction of the engine plant on a plot
measuring some 10,000 square metres, an education
centre for over 450 new hires, and a quality and analysis
centre built on approximately 3,000 square metres at
the Zuenhausen site. Individual, pragmatic measures
were developed and implemented for the projects at the
Weissach and Sachsenheim sites by involving the work
safety department at an early stage. In this nancial year,
work security experts focussed on safety inspections of
oces and on advising executives as they carried out
risk assessments.
COMPREHENSIVE OCCUPATIONAL HEALTH AND SAFETY
MANAGEMENT AT PORSCHEAG
The demographic impact of an ageing workforce in com-
bination with rising productivity presents substantial chal-
lenges when it comes to integrating employees whose
abilities have changed over time into the manufacture of
highly technical/sophisticated vehicles. Employee oces
in production and logistics are systematically assessed
with regard to agreed ergonomic criteria and continually
optimised.
By staging early and well-structured interventions, an
integration team ensures, for instance, that employees
suering from long-term illnesses are gradually reincor-
porated into work processes and that their skills can be
appropriately leveraged over the long term.
A seminar has been developed and implemented for
executives with disciplinary management responsibilities
in order to provide them with skills to manage employees
suering from mental strain or illness by using preventa-
tive measures and intervention. The training objectives
include imparting the ability to recognise and estimate
excessive mental strain, among other skills. Connections
are identied between an executive’s own management
style and employee health, deepening the executive’s
understanding of his or her own mental health as well.
A WORD OF THANKS TO OUR EMPLOYEES
The high level of commitment displayed by our workforce
and their outstanding dedication to repeatedly achiev-
ing ambitious targets are the keys to our Company’s
success. The passion, enthusiasm and manifold ideas
of our employees are the hallmarks of Porsche’s unique
culture, both within the Company and in the wider world.
The Executive Board would like to personally thank each
and every employee for their contribution. This gratitude
also extends to all of our employee representatives, as
the Company’s success is founded on balanced interests
pursued with fairness and mutual respect.
SUSTAINABILITY
SPORT
Top stars and talent in women’s tennis
Porsche is supporting the German women’s national
tennis team ( Porsche Team Deutschland) for the third
year. This sponsoring partnership with the German Tennis
Federation (DTB) also includes support for upcoming
players ( Porsche Talent Team). Porsche’s assistance
helps increase the professional nature of the world
of young female athletes. The talented tennis players
receive more intensive individual coaching during practice
and at tournaments.
In April 2014, the world’s leading women tennis players
met for the 37th time in Stuttgart for the Porsche Tennis
Grand Prix. The WTA Premier Tour was a spectacular
event which drew over 37,000 visitors in the reporting
year. For the sixth time, the tennis players voted to name
the Porsche Tennis Grand Prix the best tournament in the
world in the Premier 700 category.
The Basketball Academy (BBA) in Ludwigsburg and
Porscheagreed on a comprehensive partnership in the
reporting year. The BBA is a group of 11 partner clubs
and 55 partner schools in which some 2,500 children
from the surrounding area come together to play bas-
ketball and receive professional coaching. The BBA now
goes by the name “ Porsche Basketball Academy.” The
partnership was entered into for an initial term of three
years and is an important component of Porsche’s local
youth programmes. Through programmes like this one,
the Company has been helping the Bietigheim Steelers
develop young ice hockey talent. Porsche’s role as main
sponsor of the BBA involves a number of measures. In
addition to the basic nancial component, Porsche is also
supplying its new partner with three vehicles. Moreover,
the Company will sponsor three awards per year for BBA
athletes; the winners of the categories “Most-improved
player,” “Best school performance” and “Largest social
engagement” will each receive a cash prize to put toward
obtaining their driving licence. Furthermore, one children’s
event will be held per year during a home game of the
MHP RIESEN Ludwigsburg in the Basketball Bundesliga.
In addition, 250 children from the Porsche BBA will be
invited to play a game of their own during half-time and
shoot some hoops for a good cause.
Employees, Sustainability
and Environment