Popeye's 2013 Annual Report Download - page 3

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AL MEDIA COVERAGE
INTERNATIONAL
RESTAURANT
FOOTPRINT
Canada 70 in Ontario
Latin America/Caribbean 65 in 9 countries and 2 territories
Europe 107 in 6 countries
Middle East 69 in 6 countries
North Asia 119 in 2 countries and 1 territory
Southeast Asia 26 in 4 countries
“The most important ingredient in our growth is building trust with our
franchisees. We began by investing in advertising, menu innovation, and
tools to improve restaurant-level profitability. We’ve gained momentum in
the remodeling of domestic restaurants, and accelerated the expansion of
our footprint around the world. Ours is a shared enterprise, and we need
to serve our franchisees, our guests, our people and our shareholders to
succeed long-term.” John M. Cranor, III, Chairman, Popeyes Louisiana Kitchen, Inc.
On average, remodeled restaurants
enjoy a 3% to 4% sales lift.
In 2013, approximately 550 domestic restaurants were remodeled
in the new Popeyes Louisiana Kitchen image, bringing the total
to over 1,100 restaurants, or 60% of the domestic system.
DOMESTIC REMODELING
Within the next 2 years, almost all of our
domestic restaurants will feature the new
Popeyes Louisiana Kitchen image.
80% by year-end 2014
60% at year-end 2013
2013: 35%2014: 20%
2015: 10%
2012: 25%
90% by year-end 2015
Check out our online annual report at http://popeyes.com/investors/annual-reports/2013/