Popeye's 2013 Annual Report Download - page 10

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FRANCHISEE ALIGNMENT
Over the past five years, we have forged a
strong relationship with our franchisees. We
share a passion not just for our food, but for
our business and our brand. Most importantly,
we share a vision for making Popeyes a leader
among quick service restaurants.
Together, we are working to achieve profitable
growth. It’s a virtuous cycle: by increasing new
restaurant sales, we are growing our national
advertising fund, driving more guests into our
restaurants, growing the bottom line for fran-
chisees and thus fueling further restaurant
development.
PROCESS
“Rigorous process yields innovation
and performance, time after time.”
Richard H. Lynch, Chief Brand Experience Officer
6Check out our online annual report at http://popeyes.com/investors/annual-reports/2013/