Polaris 2014 Annual Report Download - page 55

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line-up of innovative new ATVs and side-by-side vehicles introduced in the 2013 third and fourth quarters.
Polaris’ North American ORV unit retail sales to consumers increased high-single digits percent for 2013
compared to 2012, with ATV unit retail sales growing mid-single digits percent and side-by-side vehicle unit
retail sales increasing more than ten percent over the prior year. North American dealer inventories of ORVs
increased mid-teens percent from 2012, in support of continued strong retail demand for side-by-side vehicles
and incremental new market segments. ORV sales outside of North America increased nine percent in 2013
compared to 2012 resulting in market share gains. For 2013, the average ORV per unit sales price increased
seven percent over 2012’s per unit sales price, primarily as a result of the increased sales of higher priced
side-by-side vehicle models.
Snowmobile sales increased seven percent to $322.4 million for 2014 compared to 2013. This increase is
primarily due to the early snowfall and colder weather in North America and the success of the new AXYS
chassis platform models introduced in 2014. Retail sales to consumers for the 2014-2015 season-to-date period
through December 31, 2014, increased high-teens percent. Sales of snowmobiles to customers outside of North
America, principally within the Scandinavian region and Russia, decreased 28 percent in 2014 as compared to
2013 due primarily to economic weakness in the region. The average unit sales price in 2014 was
approximately flat when compared to 2013.
Snowmobile sales increased seven percent to $301.7 million for 2013 compared to 2012. This increase is
primarily due to lower dealer inventory coming out of the 2012-2013 snowmobile season and success of the
model year 2014 new product introductions. Retail sales to consumers for the 2013-2014 season-to-date period
through December 31, 2013, increased nearly ten percent. Sales of snowmobiles to customers outside of North
America, principally within the Scandinavian region and Russia, increased 18 percent in 2013 as compared to
2012. The average unit sales price in 2013 decreased two percent when compared to 2012, resulting primarily
from increased sales of our value-priced snowmobiles.
Sales of Motorcycles, which is comprised of Victory and Indian motorcycles, and the all-new roadster,
Slingshot, increased 59 percent to $348.7 million for 2014 compared to 2013. The increase in 2014 sales is due
to the continued high demand for Indian motorcycles including the new 2015 Roadmaster and the Company’s
first mid-sized motorcycle, Scout, and initial shipments of the Slingshot. North American industry heavyweight
cruiser and touring motorcycle retail sales (which excludes Slingshot) increased low-single digits percent in
2014 compared to 2013. Over the same period, Polaris North American unit retail sales to consumers
increased almost 40 percent, driven primarily by continued strong retail sales for Indian motorcycles and initial
retail sales of Slingshot. North American Polaris motorcycle dealer inventory increased mid-teens digits
percent in 2014 versus 2013 levels primarily due to stocking of the Indian motorcycles and Slingshot. Sales of
motorcycles to customers outside of North America increased over 70 percent in 2014 compared to 2013. The
average per unit sales price for the Motorcycles division in 2014 increased nine percent compared to 2013 due
to the increased sales of higher priced Indian motorcycles and initial sales of Slingshot.
Sales of Motorcycles, which was comprised of Victory and Indian motorcycles in 2013, increased 12 percent to
$219.8 million for 2013 compared to 2012. The increase in 2013 sales is due to the initial shipments of the
new model year 2014 Indian motorcycles. North American industry heavyweight cruiser and touring
motorcycle retail sales increased mid-single digits percent in 2013 compared to 2012. Over the same period,
Polaris North American unit retail sales to consumers increased over 20 percent, driven by an unprecedented
number of new product introductions in 2013, which includes three new Indian Motorcycle models. North
American Polaris motorcycle dealer inventory increased high-single digits percent in 2013 versus 2012 levels
due to stocking of the new Indian motorcycles. Sales of motorcycles to customers outside of North America
increased three percent in 2013 compared to 2012. The average per unit sales price for the Motorcycles
division in 2013 increased five percent compared to 2012 due to the increased sales of higher priced Indian
motorcycles.
Sales of Small Vehicles, which is comprised of Aixam, GEM and Goupil vehicles, increased 28 percent to
$157.4 million for 2014 compared to 2013. The increase in sales over the comparable prior year is due to the
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