Polaris 2014 Annual Report Download - page 11

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//  BRAND PORTFOLIO
THE ANNUAL CAMP
RZR
IN GLAMIS, CALIFORNIA, HAS BECOME SUCH A
POPULAR COMMUNITY EVENT AMONG
RZR
OWNERS THAT WE ADDED CAMP
RZR
EAST BRIMSTONE® IN HUNTSVILLE, TENNESSEE. IT DREW MORE THAN
12,000 DEVOTED CUSTOMERS FOR THREE DAYS OF RIDING, DEMOS, EXPOS,
COMPETITIVE EVENTS AND MUSIC.
AMONG OUR NEW SUCCESSFUL VEHICLE-ACCESSORY PACKAGES IS THE
RANGER
XP® 900 EPS HUNTER EDITION THAT INCLUDES A FACTORY-INSTALLED 4,500-LB. WINCH,
DUAL GUN SCABBARDS, CUT AND SEW SEATS, AND ENGINE BRAKING.
ONE-FOURTH OF ACE CUSTOMERS ARE WOMEN, WITH AN AVERAGE AGE OF 46.
2014 //  POLARIS ORV SALES
15%
UP
23%
UP
5-YEAR
CAGR