Polaris 2014 Annual Report Download - page 31

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including two-, four- and six-wheel drive general purpose, commercial, recreational and side-by-side models,
with 2015 model year suggested United States retail prices ranging from approximately $2,100 to $28,000.
Most of our ORVs feature the totally automatic Polaris variable transmission, which requires no manual
shifting, and several have a MacPhersonstrut front suspension, which enhances control and stability. Our
‘‘on demand’’ all-wheel drive provides industry leading traction performance and ride quality due to its
patented on demand, easy shift-on-the-fly design. Our ORVs have four-cycle engines and both shaft and
concentric chain drive. Over the past 11 years, we have introduced the industry’s first electronic fuel injected
ATV, the first independent rear suspension on a sport ATV and helped create the recreational side-by-side
segment through introduction of our RZR vehicles. Our lineup of ORVs has continued to expand over the
past years through introduction of electric ORVs and commercial focused ORVs. Our family of ORVs includes
utility and recreational SportsmanATVs, sport-styled ScramblerATVs, utility and recreational RANGER
side-by-side vehicles, commercial-utility BRUTUSside-by-side vehicles and recreational RZR side-by-side
vehicles. In many of these segments, we offer youth, value, mid-size, trail and high-performance vehicles,
which come in both single passenger and multi-passenger seating arrangements. Our key ORV product
introductions in 2014 included the RZR XP 900 trail, RANGER 570 with industry-exclusive PRO-FITcab
system, and RANGER Diesel with hydrostatic transmission, several new value models and two models in a
newly defined category of single-seat, ride-in ATVs, the Polaris ACE.
Snowmobiles. We produce a full line of snowmobiles consisting of approximately 32 models, ranging from
youth models to utility and economy models to performance and competition models. The 2015 model year
suggested United States retail prices range from approximately $2,800 to $14,000. Polaris snowmobiles are sold
principally in the United States, Canada and Europe. We believe our snowmobiles have a long-standing
reputation for quality, dependability and performance. We believe that we were the first to develop several
features for wide commercial use in snowmobiles, including independent front suspension, long travel rear
suspension, hydraulic disc brakes, liquid cooling for brakes and a three cylinder engine. In 2009, we introduced
the first true progressive-rate rear suspension snowmobile, the Polaris RUSH. In 2014, we introduced the
all-new AXYSchassis platform for the flatland rider.
Motorcycles. In 1998, we began manufacturing V-twin cruiser motorcycles under the Victory brand name. In
2008, we introduced our first luxury touring model, the Victory Vision. In 2009, we expanded our touring
product line to include the Victory Cross Roadsand Cross Country models. In 2011, we acquired Indian
Motorcycle Company, America’s first motorcycle company, and in 2013 we re-launched the Indian brand by
releasing the first three Indian Motorcycle models engineered by Polaris: Indian ChiefClassic, Indian Chief
Vintage and Indian Chieftain. In 2014, we added two new Indian models, including the Roadmaster, a
luxury touring motorcycle, and Scout, Polaris’ first mid-sized motorcycle. We also added a new bagger to the
Victory motorcycle line in 2014, the Victory Magnum. The all-new three-wheel motorcycle, Slingshot was
introduced in 2014, and is the Company’s first roadster motorcycle. Our 2015 model year line of motorcycles
for Victory, Indian and Slingshot consists of approximately 16 models with suggested U.S. retail prices ranging
from approximately $11,000 to $28,500.
Small Vehicles. In 2009, we introduced our first SV, the Polaris Breeze. In 2011, we ceased production of the
Breeze electric vehicles and acquired GEM and Goupil to expand and complement our small vehicle product
line. In 2013, we further expanded our SV division by acquiring Aixam. GEM addresses the people mover
segment of low emission vehicles, Goupil, a French company, addresses the light duty hauling segment and
Aixam, also a French company, addresses both the passenger and light duty hauling segments. GEM has ten
SV models, while Goupil and Aixam each have three base platforms that are modular and can be configured
to meet numerous custom needs from park and garden maintenance to delivery and other commercial needs.
Additionally, Aixam has four base models of passenger-based quadricycles that are sold primarily in Western
Europe. Prices for SVs range from $8,000 to $30,000, depending on the model and application.
Parts, Garments and Accessories. We produce or supply a variety of replacement parts and accessories for our
product lines. ORV accessories include winches, bumper/brushguards, plows, racks, mowers, tires, pull-behinds,
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