Polaris 2013 Annual Report Download - page 16

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We accelerated our efforts to
lead the fragmented $4+ billion
Small Vehicles market with the
purchase of Aixam Mega in 2013.
The Aixam brand of enclosed
on-road quadricycles gives us
a leading European personal
transportation product offering to
augment GEM’s predominantly
North American people movers
and light-duty haulers. The French
manufacturer’s Mega brand of
light-duty haulers pairs nicely with
our existing Goupil brand, which
also serves predominantly B2B
European customers. We plan to
capitalize on the synergies through
joint product development and
distribution, while adding structure
to support long-term growth. The
acquisition more than doubled
our Small Vehicles sales in 2013,
giving us greater scale and
expertise in Small Vehicles.
PEOPLE MOVERS
LIGHT-DUTY HAULERS
ENCLOSED QUADRICYCLES
FLEET GOLF
INDUSTRIAL
WORLDWIDE SMALL VEHICLES MARKET
4 BILLION
$+
POSITIONING TO BE
THE GLOBAL LEADER
THE GOUPIL LIGHT-DUTY HAULERS ARE NARROW, QUIET AND HAVE
LOW CO2 EMISSIONS, MAKING THEM IDEAL FOR USE WITHIN CITIES.
GEM eL-XD
12
SMALL VEHICLES