Polaris 2013 Annual Report Download - page 10

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MAKING STATE-OF-THE-ART
PART OF THE HERITAGE
ensure a consistent customer
experience across all dealers,
and offer a dedicated toll-free
phone concierge service for
one-to-one consultations.
We also created a nimble
customer feedback process;
more than 50 new ideas from
the North American launch
at Sturgis have already been
incorporated. (See Pages 18–19
for more on the simultaneous
international launch of the
Indian Motorcyclebrand.)
To tap the vast potential of
Indian Motorcycle, we’re making
the iconic brand synonymous
with craftsmanship. We’re
combining Indian’s historic
styling craftsmanship with
Polaris’ cutting-edge technical
expertise and making premium
features standard so Indian bikes
represent a compelling value.
We’re extending that excellence
to every customer touch point.
We developed a comprehensive
dealer onboarding process to
DEMOS AT NORTH
AMERICAN LAUNCH
3,500
2013 DEALER GOALS MET
ALREADY AT WORLD-CLASS LEVEL
NET PROMOTER SCORE
INTERNATIONAL NORTH AMERICA
ALL INDIAN BIKES, INCLUDING THE CHIEFTAIN, OFFER PREMIUM FEATURES AS STANDARD—FROM VALANCED FENDERS
AND HAND-STITCHED LEATHER SADDLES THAT HONOR INDIAN’S HERITAGE TO ANTI-LOCK BRAKES, KEYLESS IGNITION
AND THE V-TWIN THUNDER STROKE™ 111 ENGINE THAT LEVERAGE POLARIS’ ENGINEERING PROWESS.
06
MOTORCYCLES