Polaris 2013 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2013 Polaris annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 112

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112

We’re relentless in our quest
to discover what customers
want. Our deep insight led to
the revolutionary SPORTSMAN®
brand in 1996, giving customers
the comfort and stability they
desired. Now we’re reinventing
the market again with awhole
new productcategory.
OurSPORTSMAN ACE™ is a ride-in
recreational vehicle that meets the
needs of customers who want the
smaller size and price tag of an
ATV, but the comfort, handling and
security of aside-by-side.
We’re confident our new ATV category can be
just as successful as the other Off-Road Vehicle
categories we pioneered: RANGER introduced
in 1998 and RZR introduced in 2007.
INTRODUCING NEWCATEGORIES
PROVEN HISTORY
RETAIL GROWTH
2009-2013
135% 130%
RANGER RZR
REINVENTING ATVS AGAIN
OUR CUSTOMER RESEARCH REVEALED DEMAND FOR A SMALLER, SINGLE-PASSENGER VEHICLE THAT PROVIDES
EXCEPTIONAL COMFORT AND CONFIDENCE, AND IS EASY TO HANDLE. OUR NEW SPORTSMAN ACE DELIVERS,
MAKING IT THE IDEAL VEHICLE FOR CUSTOMERS WHO WANT TO GO FURTHER IN COMFORT WITH CONFIDENCE.
THE NEW SPORTSMAN ACE 4X4
10
10
OFF-ROAD VEHICLES